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The Sales Evangelist

Nothing is more frustrating than hearing a potential customer tell you they already have a vendor and don’t need your services. Having spent so much time researching them, you feel it was all for nothing.

Now you’re wondering if you should try to convince them your services are better than their current vendor. But what tactic can you use to help win them over?

In this episode of the Sales Evangelist podcast, host Donald Kelly shares his best strategy for handling the common sales objection, “We already have a vendor; we’re not interested.”  He’ll show you how to uncover the prospect’s true interest, provide value, and keep the conversation toward a potential deal.

Listen to this five-minute episode to unlock the secret approach to turning these objections into opportunities.

Understanding Objections

  • Donald emphasizes that objections don’t always indicate disinterest but rather a lack of information. 
  • It’s crucial to understand the prospect’s specific needs and ensure that your solution is relevant to their challenges. 
  • Identifying the right fit and relevant problems is essential in addressing objections effectively.

Engaging the Prospect

  • By acknowledging the prospect’s statement (e.g., “We already have a vendor”), Donald suggests taking the conversation in a different direction. 
  • He emphasizes the importance of catching the prospect off guard and demonstrating an understanding of their concerns and potential areas for improvement.

Uncovering Pain Points

  • Through skillful questioning, sales professionals can uncover pain points or dissatisfaction with the current vendor. 
  • A deeper dialogue can be initiated by asking open-ended questions and displaying genuine interest in the prospect’s challenges.

Presenting a Solution

  • Donald advises presenting a compelling solution that directly addresses the identified pain points. 
  • By showcasing the unique value of your offering and how it can effectively resolve the prospect’s challenges, you can open the door to further discussion and potential collaboration.

Effective Communication

  • Utilizing effective communication techniques, such as active listening and mirroring the prospect’s language, is pivotal. 
  • By demonstrating genuine empathy and understanding, sales professionals can build rapport and trust, laying the groundwork for productive conversations.

Closing the Deal

  • The episode highlights the significance of transitioning the conversation towards a potential next step, such as setting up a follow-up call or meeting. 
  • Donald stresses the importance of articulating the value proposition clearly and effectively to drive the prospect’s interest in further exploration.

Handling these types of objections doesn’t have to be a dead-end but can actually be an opportunity to showcase your value. In this episode, Donald unpacked the best strategy for navigating this common objection, providing actionable tips to turn these conversations around and set the stage for successful deal closures. 

This episode is a must-listen if you’re serious about enhancing your sales game. So, tune in to the Sales Evangelist podcast and equip yourself with the tools to handle objections and thrive in turning them into opportunities. Don’t miss out on this invaluable insight to unleash your sales potential!


The Sales Evangelist Sales Mastermind

Donald C. Kelly on LinkedIn

Sponsorship Offers

  • This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

  • This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

  • This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.


As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.


About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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