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The Sales Evangelist

Paul Butterfield on TSE Podcast

Are you tired of the same old tactics falling flat in your sales discovery calls? 

Everyone wants to make a sale, but too often, the approach is to pitch the product or service right out of the gate. Is there a better way to connect with your prospects and truly understand their needs before you dive into your sales pitch? 

Host Donald Kelly speaks with guest Paul Butterfield on having a solid strategy for sales discovery in this episode of “The Sales Evangelist Podcast.” Paul dives deep into the importance of understanding the customer’s journey and shares insights on creating a unified, customer-focused experience across various teams. 

He emphasizes the need for a robust discovery process and how it can significantly impact the quality of the buyer’s experience. Tune in to hear how effective discovery calls can revolutionize your sales approach and elevate your success in closing deals.

Paul’s Experience and Expertise

  • Paul is the founder of the Revenue Flywheel Group, focusing on enabling B2B companies to create a unified customer journey. 
  • With extensive experience in the field, Paul brings real-world examples to support his insights, making this episode a valuable resource for sales leaders and individual contributors.

The Flawed Approach to Discovery Calls

  • Paul highlights the all-too-common practice of immediately jumping into a demo without fully understanding the customer’s needs. 
  • He acknowledges the prevalence of pitch decks laden with bragging rights and emphasizes the need for a shift in mindset regarding the purpose of a sales interaction.

The Power of Effective Discovery

  • Paul passionately advocates for a more in-depth approach to discovery calls, stressing the importance of preparing for a business-level conversation. 
  • He believes that a successful discovery call can create a vision in the prospect’s mind and help them understand how to achieve their future state. 
  • Moreover, Paul emphasizes how this approach enhances the customer experience and filters out deals that may not be a good fit early in the process.

Elevating the Role of BDRs

  • Paul shares valuable insights on the role of Business Development Representatives (BDRs) in preparing for successful discovery calls. 
  • He underlines the significance of equipping BDRs with business acumen, allowing them to elevate their conversations beyond the traditional script and initiating a more meaningful interaction with prospects.

Key Strategies for Sales Success

  • Paul expands on the significance of maintaining finesse when handling buyers fixated on immediate demos. 
  • He advocates for an approach that understands the underlying business challenges and provides insights tailored to the prospect’s specific needs.

Overcoming Inferiority Complex in Sales

  • Acknowledging the common struggle of feeling inferior in front of high-profile prospects, Paul shares personal experiences and insights on how sales professionals can overcome this mindset. 
  • He emphasizes the importance of being seen as an industry authority, fostering a mutual learning environment between the seller and the buyer.

In this enriching TSE episode, Paul has shed light on the transformative potential of effective discovery calls in sales. Paul’s practical tips and real-world examples are a game-changer for sales professionals and leaders striving to differentiate themselves and enhance the buyer experience. 

This episode is a must-listen if you’re seeking ways to boost conversion rates, negotiation effectiveness, and overall sales performance. Take advantage of this opportunity to refine your sales strategy and drive exceptional results. Tune in to the full episode now and take your sales game to the next level!


Paul Butterfield on LinkedIn

Sponsorship Offers

  • This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

  • This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

  • This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.


As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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