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The Sales Evangelist

David Kreiger on The Sales Evangelist Podcast

Everyone fears AI tools will steal jobs, especially in sales.

However, this is far from the truth! These advanced chatbots are here to make our work easier and get things done more efficiently. You just have to learn to use the AI tools and ChatGPT to your advantage.

The host, Donald Kelly, and special guest, David Kreiger, founder of SalesRoads, explain how in this episode. They emphasize the importance of using AI to enhance the understanding of customers and prospects rather than merely automating processes. So, let’s dive in and discover the power of composed audio and AI in sales.

Utilizing Chat GPT for Role Playing and Coaching

  • Most people find it challenging to use Chat GPT and feel the tool doesn’t create exactly what they want.
  • Kriger shares why you should give Chat GPT a persona when interacting with the tool and creating content.
  • He also provides an example of how sales representatives can role-play with the tool to create buyer personas.
  • You shouldn’t rely solely on it to build customer profiles and buyer personas. Instead, view AI and Chat GPT as helpful tools within the sales process.

Unveiling the Potential of AI in Marketing

  • Donald discusses the introduction of Facebook ads and discovering the impact of incorporating complexity and more details in their ad content.
  • They admit their early struggles with Facebook ads but highlight the pivotal role played by grasping the significance of feeding in detail.
  • They express gratitude for the eye-opening insights shared by their conversation partner, acknowledging the transformative power of AI tools in generating different iterations of an ideal customer profile.

The Benefits of AI in Crafting Ideal Customer Profiles and Buyer Personas

  • The conversation delves into building ideal customer profiles and buyer personas using AI and chat GPT.
  • Kriger emphasizes the value of engaging in conversations with the target market to create accurate profiles.
  • He also highlights how AI tools can facilitate information generation and effortlessly interact with personas, providing insights that would be otherwise unattainable daily.

The Three Tactical Ways to Use Chat GPT

  • Tell Chat GPT who it is: It is still in its early stage, and you have to be as detailed as possible to get the desired results when using the tool.
  • Take advantage of Chat GPT: Remember, it’s not here to take our jobs! People who know how to use AI tools effectively will be the ones to excel in the sales profession. So, take advantage of this accessible technology and learn how to use it properly.
  • Start using AI tools: If you want to create ICP, give it your marketing and buyer’s persona information. You can only get good at using the tools by interacting with them and testing what does and doesn’t work.

“AI doesn’t replace people; it gives you additional capabilities and superpowers.” -David Kreiger

Do you want to revolutionize sales performance and succeed in sales strategies? We know you do! So, be sure to follow the Sales Evangelist podcast to hear more from our wonderful guests!


David LinkedIn

Sales Road website

Sponsorship Offers

  1. This episode is brought to you in part by LinkedIn.

Are you struggling to close deals? Cold outreach wastes the buyer and seller’s time at every stage, especially when sellers are using shallow and outdated data.

  1. Your organization can overcome these challenges with technology that translates comprehensive, high-quality buyer data into real-time insights.
  2. These deeper insights empower sales reps and teams to adopt the habits of top performers, which leads to better outcomes – like more pipelines, higher win rates, and larger deals.
  3. We call this Deep Sales. And we’ve built the first deep sales platform with the next generation of LinkedIn Sales Navigator.

Try LinkedIn Sales Navigator and get a sixty-day free trial at linkedin.com/tse.

  1. This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.


As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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