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The Sales Evangelist

Will Diaz on The Sales Evangelist Podcast

Being a “salesperson” isn’t enough. It’s time to become an industry expert with powerful insights to share with your customers. In this episode, your host Donald Kelly meets with Will Diaz, Vice President of Business Development at Arrive Logistics. Diaz speaks on the 20-week training program BDRs go through when they join the team and how that investment yields results on the sales floor.

Arrive’s 20-Week Training Process

  • 4 weeks are spent in the classroom learning about the freight industry and the ins and outs of the company.
  • A few weeks are spent in an ops brokering program with a sales mentor.
  • Lastly, there are several weeks spent ramping up and then finally, sellers are released onto the floor.

What Are the Results?

  • No one can sell something they don’t understand. Sellers also can’t take people through the sales process without knowing how each stage works or how to troubleshoot issues as they arise.
  • Buyers are going to choose products and companies that provide value. Sellers that are personable and knowledgeable are part of what a company should offer.
  • It does require capital to invest in a 20-week program and that’s not feasible for everyone! A company should aim to provide education and support to sellers as much as they can.

Transform the Mindset

  • Sellers need to think of themselves as business consultants, not just salespeople! This means they need an understanding of the industry and current events surrounding it.
  • Diaz encourages sellers to examine how they’re going to be perceived by an outsider. Prospects might look you up on social media – how do you present yourself?
  • In a conversation with a prospect, the seller’s confidence and command of the situation will depend on how prepared they are to be on those calls.


Will Diaz on LinkedIn

http://arrivelogistics.com for career opportunities or to learn more about Arrive!


Sponsorship Offers

  1. This episode is brought to you in part by LinkedIn.

Are you struggling to close deals? Cold outreach wastes the buyer and seller’s time at every stage, especially when sellers are using shallow and outdated data.

  1. Your organization can overcome these challenges with technology that translates comprehensive, high-quality buyer data into real-time insights.
  2. These deeper insights empower sales reps and teams to adopt the habits of top performers, which leads to better outcomes – like more pipelines, higher win rates, and larger deals.
  3. We call this Deep Sales. And we’ve built the first deep sales platform with the next generation of LinkedIn Sales Navigator.

Try LinkedIn Sales Navigator and get a sixty-day free trial at linkedin.com/tse.

  1. This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.


As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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