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The Sales Evangelist

Michelle Craig & Tom Slocum on The Sales Evangelist Podcast

You know you need to personalize your outreach, but you keep getting bogged down in trying to write the perfect e-mail or phone script. If you’re trying to write quick, to-the-point e-mails that actually get opened, you’re in luck. In this episode, your host Donald Kelly opens up a great collaborative conversation with Michelle Craig and Tom Slocum. Between the three of them, they bring a variety of opinions and offer specific tools to add to your arsenal for 2023.

Your Subject Line

  • Short subjects or posing as though you’re sending an internal e-mail are reaching a point of saturation.
  • Describe what’s in the e-mail in as few words as possible. Avoid gimmicks like emojis, using the person’s name, etc.

The Body of the E-mail

  • The first line is sometimes more important than the subject line! People are reading on mobile and even smart watches! Garner interest without seeming like spam.
  • Outline the problem and tie it back to your solution, but keep it short and sweet. This isn’t school – there’s no need to reach a minimum word count.
  • If your organization demands that you follow a particular model, test new ideas on your own time and bring your findings to your leaders to see if you can change things up.

Your CTA

  • Try a soft CTA – instead of demanding a meeting, try something like “Would you like to learn more?”
  • Many buyers can’t afford to spend 30 minutes in a meeting. Focus on getting them to reply to you without putting pressure on them.


Michelle Craig on LinkedIn

Tom Slocum on LinkedIn

Uniphore.com Conversational AI & Automation

TheSDLab.com Outbound Strategy that accelerates your growth 


Sponsorship Offers

  1. This episode is brought to you in part by LinkedIn.

Are you struggling to close deals? Cold outreach wastes the buyer and seller’s time at every stage, especially when sellers are using shallow and outdated data.

  1. Your organization can overcome these challenges with technology that translates comprehensive, high-quality buyer data into real-time
  2. These deeper insights empower sales reps and teams to adopt the habits of top performers, which leads to better outcomes – like more pipelines, higher win rates, and larger deals.
  3. We call this Deep Sales. And we’ve built the first deep sales platform with the next generation of LinkedIn Sales Navigator.

Try LinkedIn Sales Navigator and get a sixty-day free trial at linkedin.com/tse.

  1. This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.


As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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