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The Sales Evangelist

It’s time to start seeking the wisdom of our industry leaders to build pipeline. In this episode, your host Donald Kelly talks with Radhika Shukla about her years of experience bringing teams to success in sales. Her approach is equal parts methodical, data-driven, and human-centric. Listen in as she shares the proven methods she uses with her team to find new leads and convert them into happy repeat customers.

Start the Planning Process Early

  • Identify “big bets” that you need to win. These are new leads that are great fits for your business that you are going to prioritize.
  • Collaborate with different people in your organization who operate at all stages of the customer satisfaction process.

7-Step Method for Lead Qualifying

  • Start with your ICP. Create a customer profile and become familiar with the industry and common pain points.
  • Ask the right questions. Think of asking effective questions and staying curious rather than jumping straight to solutions.
  • Qualification criteria. Don’t be misled by following the wrong criteria – know what your criteria are from an early stage. 
  • Two-way qualification. From the early stages all the way through the end, give your customers a way to evaluate whether your company is bringing them value.
  • Progress through the sales cycle. Take a structured approach to help you keep track of where you are at with your clients.
  • Data analysis. Become a data-driven seller. The more reports you can get your hands on, the better you can assess your pipeline.
  • Rigorous, regular pipeline review. Revise your plan every 2-3 months. Things change and you may learn new things.

Prospecting to Triple Your Pipeline

  • Invest in targeted research and networking to identify prospects.
  • Network shamelessly. Don’t be afraid to seek referrals from your regular clients.
  • Engage in multi-channel prospecting. Don’t stick to one type of prospecting: e-mails, social media, and phone calls will all reach different people. 
  • Follow up with your customers. Keep a regular cadence of connection with customers.


Radhika Shukla on LinkedIn

Sponsorship Offers

  1. This episode is brought to you in part by LinkedIn.

Are you struggling to close deals? Cold outreach wastes the buyer and seller’s time at every stage, especially when sellers are using shallow and outdated data.

  1. Your organization can overcome these challenges with technology that translates comprehensive, high-quality buyer data into real-time
  2. These deeper insights empower sales reps and teams to adopt the habits of top performers, which leads to better outcomes – like more pipelines, higher win rates, and larger deals.
  3. We call this Deep Sales. And we’ve built the first deep sales platform with the next generation of LinkedIn Sales Navigator.

Try LinkedIn Sales Navigator and get a sixty-day free trial at linkedin.com/tse.

  1. This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.


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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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