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The Sales Evangelist

David Bennion on The Sales Evangelist Podcast

Today’s guest brings his top-tier track record to the show to help you and your team convert your prospects into customers using his proven, customer-first approach. In this episode, your host Donald Kelly sits down with David Bennion, the VP Sales at Apollo.io, which serves over 160,000 companies and more than one million users worldwide. Bennion shares his clear-eyed, precise understanding of his team’s success and the steps it takes to get there.

As a Seller, Learn to:

  • Identify your customer’s issue, even if they haven’t identified it themselves
  • Quantify that problem – how impactful will solving the problem be?
  • Ask the right questions so you can truly understand where your prospect is coming from. When they trust you enough to describe their company’s pains (or even their personal ones), show empathy!
  • Know whether your product can actually solve their problem – and learn to graciously walk away if it can’t

Common Mistakes in Selling (And How to Avoid Them)

  • DON’T just drive your company’s agenda. Instead, think about what you can offer to the customer.
  • DON’T limit your pitch to just data points. Instead, offer some real-life examples of your current customers’ success with your product
  • DON’T add to your prospect’s list of problems they have to deal with. Instead, show them how seamlessly your solution can be implemented

Resources

http://apollo.io

Sponsorship Offers

  • This episode is brought to you in part by Scratchpad.

Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com

  • This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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