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The Sales Evangelist

Helen Fanucci on The Sales Evangelist Podcast

In this episode of The Sales Evangelist Podcast, Donald Kelly talks with Helen Fanucci about her timely book, Love Your Team: A Survival Guide for Sales Managers in a Hybrid World. The impacts of the pandemic continue to affect how we do business in 2023. The value of remote work can be seen and felt by workers across a variety of industries, including sales. So how do you connect with your team, ensuring their success and building their skills along the way? Fanucci’s experience as a Customer Success Sales Leader at Microsoft has given her a unique perspective, and she brings her expertise to this conversation.

Three Steps for Leaders to Help Their Team Build Pipeline

  • The 3x Rule. Have 3 times the number of customers in the pipeline than what is needed to meet the quota.
  • Fill in the gaps. Ask your team who they’re talking to on a given account, and see how your network, connections, or position can help them get in touch with decision-makers.
  • Use tools like Linkedin Sales Navigator. Use the tools at your disposal and share the information you get with your team.

Three Ways to Build Your Team Members as Professionals

  • Encourage critical thinking. Whether they’re successful or struggling, talk through your assessments with your team members. Help them learn to ask the right questions so that they can begin to assess themselves and search for solutions.
  • Work side by side. As your team members start to have bigger accounts, help them understand the nuances of those customers. Think back to when you were first starting – did you have the kind of mentor you needed? If not, what would that have looked like?
  • Emphasize personal connection. When your team members have their first contact with a potential client, the product is not immediately the most important thing. They need to be able to establish a rapport, person-to-person, and to understand the needs of the client. This will get your team much farther than skipping straight to the selling step. 


Love Your Team: A Survival Guide for Sales Managers in a Hybrid World by Helen Fanucci on Amazon

Connect with Helen Fanucci on Linkedin

Sponsorship Offers

  • This episode is brought to you in part by Scratchpad.

Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com

  • This episode is brought to you in part by LinkedIn.

Cold calling will not work if you’re using shallow, outdated information. You need to go deep. Try Deep Sales by LinkedIn, the next generation of LinkedIn Sales Navigator. You can get a 60-day free trial – simply go to Linkedin.com/TSE.

  • This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.


As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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