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The Sales Evangelist

John Butler on The Sales Evangelist Podcast

Continually generating leads and beginning the sales cycle with qualified leads is the CORE of any seller’s career or B2B business. In today’s episode of The Sales Evangelist, our host Donald Kelly meets with John Butler to discuss three principles you can adopt for a consistent pipeline.

Intangible Traits Athletes and Sellers Have

  • Both elite athletes and champion sellers are goal oriented.
  • They have a passion for excellence.
  • They practice their craft with intention.

What Elite Sellers Are Doing

  • They conduct DEEP account research.
  • They follow up in unique, creative, and personalized ways.
  • They maintain and FOLLOW strong and stringent sales processes.

[Tweet “Top sellers provide personalized AND relevant content to buyers – John Butler”]

If you want to connect with Butler, you can check out his website at www.shiftgroup.io or connect with him on LinkedIn. You can talk to Donald and drop him a message on LinkedIn, Tik Tok, and Instagram at donaldckelly. You can also join TSE’s space on Circle to talk to Donald and other sellers looking to improve their craft.

This episode is brought to you in part by Scratchpad.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Get Scratchpad free at Scratchpad.com.


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Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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