The Sales Evangelist

Chad Lakin On the Sales Evangelist Podcast

Video can be a crucial part of the sales process. People love stories. Video is a great way to share your service or product story. Chad Laken joins Donald today on how to utilize videos throughout sales process.

Video is powerful

  • Video can be daunting and somewhat intimidating.
  • Using video in emailing a prospect adds a deeper touch.
  • It takes 8-12 touchpoints. Video expands your ability to build trust.
  • Individualize your video for a stronger impact.
  • Your video is a great way to introduce you and your company to all decision-makers.
  • Personalization at the top of the sales funnel.

Create helpful content for your prospects

  • Developing the business relationship with video will launch you further than the funnel.
  • Rinse and repeat your bank of video content.
  • Make a video answering commonly asked questions from your prospects.
  • 95% of retention is increased when you use a video.

Top use cases to utilize video

  • Put context to your video to make a lastly impression
  • Send a video when you are being ghosted by your prospect.
  • Develop a journey map for your video content.
  • Have fun!
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  1. This episode is brought to you in part by Calendly.

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Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

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