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The Sales Evangelist

Douglas Cole on The Sales Evangelist Podcast

Thinking like a strategist when selling to corporate deals will get you to the closing table. The order-taking days are gone! Donald chats today with Douglas Cole who is a sales leader at LinkedIn, an advisor with start-up accelerators in North America, and a part-time university lecturer at The Rotman School of Management and The Schulich Executive Education Centre in Toronto. Author of The Sales MBA.

Dominant Themes in the Sales Process

  • Sales Strategist – the company’s competitive position and its market-facing position.
  • Change Agent – the organizational dynamics, happening within the company, at any given time.
  • Decision Architect – interpersonal (human psychology) and how that affects your interactions with that prospect.


  • Precise understanding of where this company competes and how do they win.
  • Being able to make the connection between your product and how it benefits your prospect.
  • Research is critical to be able to have these conversations.

Change Agent:

  • Being able to find the catalyst to create transformation.
  • Where is the energy in this organization?
  • How can you feed the energy with your product or service?

Decision Architect:

  • Behavioral economics plays a large part in closing the sale.
  • Limited by the attention of the buyer.
  • Obtain the commitment of the buyer.
  • Motivate the buyer to act or move forward with your product.
  • Use of influence levers (scarcity, social proof, etc.)

Change your mindset:

  • How do you per sieve yourself?
  • Are you likable, are you trustworthy?
  • Think of yourself as a Sales Strategist, Change Agent, and Decision Architect.

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  1. This episode is brought to you in part by LinkedIn.

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  1. This episode is brought to you in part by Calendly.

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Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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