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Relationships are important

• Doing business in Europe has some similar characteristics to doing business in the United States.
• Data privacy is one of the critical aspects of doing business effectively.
• Need to understand the payment platforms and the rules.
• Sensitive to borders and cultures.
• Getting down to business is totally acceptable – don’t be offended.

What to be aware of in selling to Europeans

• You have to be GDPR compliant to avoid a deal going south.
• Germany is extremely strict on GDPR.
• Navigating the potential language barriers of each country takes research.
• Consider investing in salespeople that can speak the language of the country you are prospecting to.
• Being aware of slang and how that can impact your ability to communicate.
• Stay aware of how the currency rates are changing from day to day.

Messenger tools are valuable in assisting your sales efforts

• Apps that have the ability to translate your marketing campaigns are key to your success.
• WhatsApp, Telegram, and Viber are some powerful tools.

• Connect with Grady via LinkedIn

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Credits

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Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.