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The Sales Evangelist

Grady Anderson on The Sales Evangelist Podcast Relationships are important

  • Doing business in Europe has some similar characteristics to doing business in the United States.
  • Data privacy is one of the critical aspects of doing business effectively.
  • Need to understand the payment platforms and the rules.
  • Sensitive to borders and cultures.
  • Getting down to business is totally acceptable – don’t be offended.

What to be aware of in selling to Europeans

  • You have to be GDPR compliant to avoid a deal going south.
  • Germany is extremely strict on GDPR.
  • Navigating the potential language barriers of each country takes research.
  • Consider investing in salespeople that can speak the language of the country you are prospecting to.
  • Being aware of slang and how that can impact your ability to communicate.
  • Stay aware of how the currency rates are changing from day to day.

Messenger tools are valuable in assisting your sales efforts

  • Apps that have the ability to translate your marketing campaigns are key to your success.
  • WhatsApp, Telegram, and Viber are some powerful tools.

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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