Cold emails are a hallmark of modern selling, yet many salespeople don’t include the correct information to yield the right results. In today’s episode of The Sales Evangelist, Donald is joined by content expert and sales professional Luke Charlton to learn how sellers can write better cold emails to see more success.
How can sellers write better emails?
- When you start sending people new information, many notice the open rate drop markedly after a few weeks. People lose interest.
- That led Luke to question what media kept people’s attention – streaming, social media, film, and television.
- He realized that to get people to read his emails, he needed to make them more entertaining.
Luke’s three tips for better email writing:
- When you tell a story, it doesn’t necessarily have to be personal. Instead, it could be something that sparks emotion in you.
- What’s the lesson of the story? Whether it’s about sales, dating, or how to pick something for dinner, there should be a derived lesson from the story.
- Once the lesson is explained, it’s easy to transition to the close. In the close, you pitch or offer whatever the email’s goal is to get more people involved.
- Entertaining emails receive higher engagement because people look forward to reading them.
The more you email, the more money you’ll make.
- If you send pitch-heavy emails that aren’t entertaining, you’ll likely have many people unsubscribe. But by creating fun emails people want to read, they’ll look forward to a daily email.
- The typical rules of sales emails don’t apply if the email is entertaining enough. People are willing to read longer content and paragraphs rather than skim bullet points if they feel moved to continue reading. However, that only happens if you properly captivate them.
To learn more from Luke, visit 9emailoffers.com or the15minuteclientworkshop.com for content and information about successful email marketing. You can also join his private community for free training at thehermithole.com or connect with him on LinkedIn for regular content.
This episode is brought to you in part by Skipio.
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