Anyone in sales sends emails. (If you don’t, we’re a bit concerned.) But how can you go about sending emails effectively that generate results? In today’s episode of The Sales Evangelist, Donald discusses five things you need to be aware of to send an effective email.
You don’t need to tell them your name.
- Your email is full of precious information, and emails already have the ‘from’ section, email domain, and signature. AKA, the prospect already knows who you are!
- While you might want to explain on a phone call, it is repeated information in an email.
Explain a relationship or medium the prospect can refer back to.
- The point of reference connects you to the prospect. For example, did you meet them through LinkedIn, or did a mutual connection refer you? State this existing relationship to build pre-existing rapport with the prospect.
- If no relationship exists, tie your outreach to the organization’s goals or content the company posted online.
State the use case.
- Give the prospect a reason to continue reading.
- Provide the use case quickly in the email, or you risk turning the prospect off before they understand what value you can offer.
Don’t put things that trigger the spam filter.
- The fewer links in your email signature, the less likely it will trigger a spam filter.
- Research what elements of an email contribute to a spam filter, and rewrite or restructure your emails to avoid those pitfalls.
Have just one call to action.
- People are busy. If you ask the prospect for multiple different things, they’re less likely to fulfill any of those actions.
- Make it simple to give people an easy way to respond and move further into the pipeline.
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This episode is brought to you in part by the Outbound 2022 Sales Conference.
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