The Sales Evangelist

Anyone in sales sends emails. (If you don’t, we’re a bit concerned.) But how can you go about sending emails effectively that generate results? In today’s episode of The Sales Evangelist, Donald discusses five things you need to be aware of to send an effective email.

You don’t need to tell them your name.

  • Your email is full of precious information, and emails already have the ‘from’ section, email domain, and signature. AKA, the prospect already knows who you are! 
  • While you might want to explain on a phone call, it is repeated information in an email.

Explain a relationship or medium the prospect can refer back to.

  • The point of reference connects you to the prospect. For example, did you meet them through LinkedIn, or did a mutual connection refer you? State this existing relationship to build pre-existing rapport with the prospect.
  • If no relationship exists, tie your outreach to the organization’s goals or content the company posted online.

State the use case.

  • Give the prospect a reason to continue reading. 
  • Provide the use case quickly in the email, or you risk turning the prospect off before they understand what value you can offer.

Don’t put things that trigger the spam filter.

  • The fewer links in your email signature, the less likely it will trigger a spam filter. 
  • Research what elements of an email contribute to a spam filter, and rewrite or restructure your emails to avoid those pitfalls.

Have just one call to action.

  • People are busy. If you ask the prospect for multiple different things, they’re less likely to fulfill any of those actions. 
  • Make it simple to give people an easy way to respond and move further into the pipeline.

This episode is brought to you in part by Scratchpad.

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Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

This episode is brought to you in part by the Outbound 2022 Sales Conference.

Are you looking to learn actionable and practical ways to improve your sales performance? Do you or your team want to experience a fantastic professional development opportunity full of expert and high-quality speakers ready to help you reach your sales quotas? Attend this year’s Outbound Conference! Visit outboundconference.com to learn more, and use code MANGO10 at checkout to take a portion of your final ticket price.

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

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