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The Sales Evangelist

Justin Cunningham on The Sales Evangelist Podcast

When it comes to improving sales, all it might take to reach your goals is a shift in mindset. In today’s episode of The Sales Evangelist, Donald is joined by Justin Cunningham to learn how any sales professional can stand out, transform, and optimize their mindset for better performance. 

You won’t be able to sell until you believe you can sell. Adjust your beliefs.

  • Try integrating a value-based reframe – People will form their beliefs after an experience.
  • During your next relationship or interaction, you’ll subconsciously look for those same affirming beliefs to support your existing notion. 
  • Decide that you want something better and find evidence to support that new belief.

Set yourself apart to win larger-scale accounts:

  • Learn what they’re passionate about and what drives their bottom line to integrate a plan framed directly to them.
  • A gatekeeper will pass individualized materials and information to a decision-maker rather than a mass-sent supply of information.

Don’t act like an employee; act like a business partner.

  • When you focus on creating unique connections, relationships, and moments with others, you’ll realize you’re far more critical than a cog in the business machine.
  • If you try something new, what’s the worst that can happen? Propose new growth ideas and ways to improve your organization; if that is considered negative, it likely isn’t the best environment for you.

How leadership empowers their teams:

  • Most people are completely underutilized. People are motivated by many different things, and determining your team’s perspectives and mindset can be a powerful way to unify positions toward a common goal.
  • Ask yourself and your team if your current actions are contributing to the company goal. If not, change your behavior.

Justin’s final takeaway?  Believe that your radical insights are worth sharing. Don’t be afraid to tell your ideas to those around you. Read Clicking by Faith Popcorn for more ideas about this topic, and visit ishiftresults.com to connect and interact with Justin.

This episode is brought to you in part by Skipio.

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This episode is brought to you in part by Scratchpad.

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This episode is brought to you in part by the Outbound 2022 Sales Conference.

Are you looking to learn actionable and practical ways to improve your sales performance? Do you or your team want to experience a fantastic professional development opportunity full of expert and high-quality speakers ready to help you reach your sales quotas? Attend this year’s Outbound Conference! Visit outboundconference.com to learn more, and use code MANGO10 at checkout to take a portion of your final ticket price.

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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