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The Sales Evangelist

Heather O'Neill on the Sales Evangelist Podcast

Working in sales becomes drastically easier when we have a mindset and behavior that encourages our best work. But how can we curb limiting beliefs to develop a consistent and positive change in behavior? In today’s episode of The Sales Evangelist, Donald is joined by speaker, author, and podcast host Heather O’Neill to discuss how sales leaders can inspire change in their mindset for performance growth. 

Our existing beliefs can hold us back: 

  • Our perceptions about the profession, money, or industry can all hold us back from our full potential. 
  • More importantly, our beliefs about ourselves can have the same impact – the idea that we don’t have enough experience, work, or ability to get the job done.
  • These limiting beliefs often aren’t true and are inspired by what others tell us, not necessarily what we believe.

Your brain doesn’t know what’s true and what isn’t – it’ll believe whatever is easier.

  • If you tell yourself you’re a confident speaker, you’ll be more confident with it. (And yes, the reverse is also true.) 
  • It comes down to where you choose to direct your energy. Both bad and good things happen every day – choose where you focus.

Shaping positive beliefs:

  • When we become aware of our negative beliefs (and choose to let go of them), we generate the space for more positivity to ward off those prior beliefs. 
  • Shift to the opposite (and then dive deeper) to uncover a more nuanced perception.
  • Surround yourself with successful people further in their careers. We inadvertently hold ourselves back when those around us want the people around us to stay the same.

Removing negative ideals:

  • Negative generational beliefs are often passed down, whether through family, friends, and coworkers.
  • Generational beliefs are often negative and are based on prior misconceptions that lead to biases.
  • We get beliefs from everyone around us and any external situation. But if we’re on guard for it, we can stop ourselves from prescribing.

Heather’s final takeaway? You have more power over this than you might believe. When you control your beliefs, you’ll experience more freedom and joy. For more information and content from Heather, connect with her on LinkedIn or visit her website at heatherhansenoneill.com. Tune into her podcast, From Fear to Fire, available on Apple Podcasts, Spotify, and wherever podcasts can be found.

This episode is brought to you in part by Skipio.

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This episode is brought to you in part by Scratchpad.

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This episode is brought to you in part by the Outbound 2022 Sales Conference.

Are you looking to learn actionable and practical ways to improve your sales performance? Do you or your team want to experience a fantastic professional development opportunity full of expert and high-quality speakers ready to help you reach your sales quotas? Attend this year’s Outbound Conference! Visit outboundconference.com to learn more, and use code MANGO10 at checkout to take a portion of your final ticket price.

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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