Many buyers see sellers as a commodity. While the goal of every seller is to close more deals, how are you supposed to do that without being memorable to the buyer? In today’s episode of The Sales Evangelist, Donald is joined by a sales coach and expert, Casey Jacox, to learn how sellers can stand out and be memorable to their prospects.
Sellers are under a lot of pressure:
- Whether that pressure is to hit KPIs, increase quarterly figures, or just contribute to company growth, sellers have a lot to worry about. However, sales leaders are unlikely o slow down and contribute to sellers’ foundational skills (AKA building relationships.)
- The ultimate goal? To make internal and external connections that help sellers improve their close rate while enjoying their position more than before.
Six things sellers can do to be more memorable:
- Bring a positive attitude to your team
- Manage expectations of your team and prospects
- Understand the difference between listening and hearing
- Document and record interactions, goals, and data to inform your questions
- Let your authentic self shine
- Relationships take time
Have a boomerang mindset.
- Think about ways to be nice and positive to those around you – set the precedent for communication.
- Give what someone asks for, and communicate with stakeholders if something might prevent you from reaching a certain benchmark or KPI.
For more content and information from Casey, tune in to his podcast, The Quarterback DadCast, available on Spotify, Apple Podcasts, and anywhere else podcasts can be found.
This episode is brought to you in part by Skipio.
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This episode is brought to you in part by Scratchpad.
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This episode is brought to you in part by the Outbound 2022 Sales Conference.
Are you looking to learn actionable and practical ways to improve your sales performance? Do you or your team want to experience a fantastic professional development opportunity full of expert and high-quality speakers ready to help you reach your sales quotas? Attend this year’s Outbound Conference! Visit outboundconference.com to learn more, and use code MANGO10 at checkout to take a portion of your final ticket price.
As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.