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The Sales Evangelist

Chris Shutts on The Sales Evangelist Podcast

In pretty much any team dynamic, some will perform at their best and some less than up-to-par. So how can we utilize our tech stack to help low-performers blossom into the great sellers we know they can be? In today’s episode of The Sales Evangelist, Donald is joined by the CEO of Logik.io, Chris Shutts, to understand how to best manage and create strong sales teams.

It’s commonplace for new sellers to struggle in complex industries.

  • There’s often a massive difference between an experienced rep and a new hire, beyond what experience alone can account for in productivity and time-to-value ratio.
  • Logik.io helps standardize sellers’ effectiveness to help everyone reach quotas and KPIs. 
  • Buyers are becoming very particular in the way they interact with tools. In B2B transactions, people put up with complications. However, that impatience found in B2C transactions are moving into B2B.

If your company can respond faster, your margin will grow.

  • Technology helps guide the user. With Logik.io, they want feedback from the sales team to iterate and make it ideal for the users.
  • A $6 billion tech company client self-implemented the platform, and they were a nuanced company with a complex product. With Logik.io, they created a migration path to download data from one tool and upload it into Logik, moving hundreds of models.
  • Because they have so many models, they wanted configuration inside their CPQ tools, primarily Salesforce, and in e-commerce applications.
  • With this platform, any seller can utilize those configurations to help seamlessly provide clients with the same value and options.

Indicators that mean you might need a tool like Logik.io:

  • All companies want to grow and make transactions more efficient. The problem with existing configuration engines is that they don’t support an omnichannel experience either.
  • From a cost efficiency standpoint, consolidating multiple engines into one for product data maintenance is a great way to reduce administrative workload.
  • Speed of market and new product introductions. Logik.io requires a short window of implementation, helping companies deliver accessible channels quickly.


Chris’s final takeaway? There’s a shift in the market, and buyers and sellers are becoming more particular. Sellers want to sell solutions, not bundles of parts. This combination makes Logic an awesome differentiator, and it can help other companies differentiate and compete with others For more information and content, connect with Chris by visiting Logik.io or sending an email at chris@logik.io.

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As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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