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  • Donald C. Kelly | TSE 1559: Sell It Like A Mango – A New Seller’s Guide to Closing More Deals

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The Sales Evangelist

In today’s special episode of The Sales Evangelist, Donald discusses the highlights of his new book! Sell It Like a Mango, available on Amazon or at thesalesevangelist.com/mango, is full of principles, practices, and tips to sell your product through a shift in mindset and approach to sales. 

The premise of the book:

  • Donald saw many mango vendors in the street growing up in Jamaica. But they all sold the same product! So, why did some mangos sell better than others? Because the seller made the deal.
  • If your product has value, you sell it at that value. Donald set up a mango stand in his front yard, but people couldn’t see him and didn’t come. 
  • The takeaway? Get outside your comfort zone to be a successful seller.
  • This applies to everyone – people will sell the same thing as you, so you need to stand out.


In the book, Donald points out common sales misconceptions:

  • Misconception 1: My role as a seller is to convince the buyer to make a purchase. The real goal is to educate the buyer to persuade themselve to make the purchase. 
  • Misconception 2: The work doesn’t require a drive. Whether that’s a passion for the product or a desire to be in a better financial state, drive to sell is what will sell.

What else can you learn?

  • Handling and overcoming rejection. Sellers often encounter rejection, and it can be stressful and disheartening to experience. How can you bounce back?
  • Identify and attract the right prospect. Because while your product might be able to benefit everyone, you shouldn’t try to sell to everyone.
  • How to think like an entrepreneur. Sales reps don’t have the business on their back – if you don’t hit a quota, your business won’t fall apart. But how do you overcome adversities to succeed? 
  • Closing. The “close” doesn’t have to be an event. Don’t blow it out of proportion! You need to understand that nothing happens until you help people commit. Help prospects commit to minor things throughout the journey, like scheduling demos and signing papers to make it easier to close later!

Sell it Like A mango is a great resource, regardless of your experience as a seller. Visit thesalesevangelist.com/mango to preview the first chapter and leave a rating or review online! Let’s evangelize the world of sales.

This episode is brought to you in part by LinkedIn Sales Navigator.

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This episode is brought to you in part by Skipio.

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This episode is brought to you in part by Closers.io.

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This episode is brought to you in part by Scratchpad.

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As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.


About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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