The Sales Evangelist

When most people think of objections, they think of what stops a deal from progressing. Today’s episode launches the next series on The Sales Evangelist covering the ins and outs of objections. How can you be well-equipped to handle objections with confidence and knowledge? Listen in to find out! 

What is an objection?

  • Many salespeople associate an objection with a worst-case scenario, but that’s not always the case. Instead, an objection can be anything that prevents a deal from moving forward, either permanently or just a few days.
  • Objections tie back to the buyer not having enough information to move forward. When prospecting, come up with something so valuable they want to move forward.
  • Remember, there are limitless reasons people might not want to move forward. 

Identify the objections before they become issues.

  • As an industry expert, you can likely know the top issues a prospect might have before purchasing.
  • If you know the objections, address them before the prospect has an issue! It streamlines the process and exemplifies your ability to tackle problems quickly.

Ask questions

  • When prospects give you concerns, ask practical questions that address the underlying issue.
  • One of Donald’s trainers told him to be authentic. Discovering the underlying issue puts you in a better position to address the problem and move forward.

Build trust with your prospect.

  • It’s not always about who you know; it’s about who trusts you.
  • Being a genuine and authentic person will make people more willing to trust you.

Don’t give up right away.

  • Your job as a seller is to provide as much value as possible. How can you do that if you give up right away?
  • Go deep and discover what is holding the prospect back to see what else you can do to help it move forward.

Recognize that not every person will be a good fit.

  • In Donald’s book, Sell It Like a Mango, he addresses this concept. 
  • Just because someone isn’t a fit now doesn’t mean they won’t be a fit in the future.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by The Sales Evangelist Sales Training. Check out some of our upcoming programs designed to simplify selling and help b2b sellers consistently hit quota each month. Learn more here at ww.thesalesevangelist.com/upcoming-training or call 1-833-713-2343 for more information.
As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.
We’d love for you to join us for our next episodes by tuning in on Apple PodcastGoogle PodcastStitcher, or Spotify. Also, leave us a rating and reviews on Apple Podcast.
Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.
Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill. 

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}