Remote and hybrid work environments can be challenging. Back-to-back Zoom calls quickly blur together, and many salespeople find that, even with note-taking, there are gaps in recollection when the follow-up meeting arrives. In today’s episode of The Sales Evangelist, Donald is joined by Richard White to discuss his sales app, Fathom, which helps address and overcome these sales issues.
Salespeople juggle note-taking, conducting conversations, and remembering essential elements of meetings for later discussions.
- Because of this huge workflow, it’s easy for things to fall through the cracks.
- So, Richard built the free app Fathom for Zoom that records, transcribes, and (most importantly) highlights key moments of calls so you can focus on having an actual conversation.
In a typical call, only 15% of the conversation is note-worthy.
- That means 85% of the conversation probably isn’t very important. And that 85% drowns out the 15% pretty quickly.
- As a salesperson, you’re routinely giving pitches, answering questions, and overcoming similar objections across clients and prospects. Remembering the different results of these similar conversations gets increasingly difficult as you have more meetings.
- Notes are incredibly helpful to help prep before a follow-up call. Rather than stress about what was discussed and where you left off, Fathom provides a short highlight reel with that 15% of important information.
How can this app and system help a remote sales rep or leader?
- Fathom’s video highlights are compiled with a sales methodology. Timeline, pain points, and other noteworthy topics are automatically flagged to revisit later.
- Zoom has cloud recording, but you often don’t get the recording until thirty minutes after the call. Because Fathom is real-time, so you get it immediately.
- Several platforms provide helpful coaching metrics, but that’s only after the call. Fathom’s real-time recording alerts you during the call if you’ve been monologuing, helping provide the best experience possible for the prospect.
- The goal is to perform smarter, not harder.
The main takeaway from this episode? Zoom calls don’t have to be as stressful as they are. Visit fathom.video/pod to skip the waitlist and get this free tool for yourself, and connect with Richard on LinkedIn for more great updates and content.
This episode is brought to you in part by Skipio.
Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.
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This episode is brought to you in part by mParticle.
Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.)
With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.
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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.