• Home
  • /
  • Blog
  • /
  • TSE 1482: Cutting Pitch Development Time in Half

Don't miss our weekly sales tips!

Sign up below to get weekly tips from Donald on how to build a healthy sales pipeline and convert 2x as many deals!

The Sales Evangelist

Developing a sales pitch can be time-consuming and challenging, especially when creating an entirely new presentation or document each time. But there’s undoubtedly an easier process, right? That’s exactly what today’s guest did. In today’s episode of The Sales Evangelist, Donald is joined by Jason Lapp, the president and COO of Beautiful.ai, to explain how you can cut your pitch development time in half.


But first, what is a pitch?

  • Pitches can look wildly different for each person and company. Some might be an in-person meeting, some just a document, and others somewhere in between.
  • In today’s world of remote selling, you have to be highly engaging, have great content, and be precise.  
  • The biggest change? You can no longer expect a decision at that moment. You have to focus on the follow-up, sending the right information, in addition to the pitch itself.
  • A big challenge with creating a deck is finding a balance between premade content and content for your specific pitch. 
  • Branding should always be consistent, but the method you convey aspects of your pitch could vary.
  • There are 30 million presentations created per day, and over 1 billion people with presentation software installed on their desktops.


The challenge? Those common presentation platforms were created 30 years ago.

  • Platforms like Canva and Beautiful.ai don’t force people to start from scratch; they provide a starting point to get things done faster.
  • Beautiful.ai focuses on design automation. You create content based on what you want to say while the platform designs for you. 
  • Marketing departments can (and should) build out templates to provide starting points for the salesperson. This way, salespeople have pre-approved content they can then tweak for their specific client.


Creating a pitch:

  • Once you know what you want to present, storyboard concepts before production. Storyboarding cuts down time by filling in the dots instead of plotting out where the dots need to go.
  • Use some sort of collaborative platform, especially in today’s virtual marketplace.
  • Salespeople need to focus on sales. They shouldn’t waste time on marketing elements when they could have pre-approved templates with design elements pre-approved.


Somebody out there is asking, “why not use google slides?”

  • Google slides is excellent. Any platform that allows for collaboration is certainly a step in the right direction.
  • The challenge with slides, keynote, or PowerPoint is that they are primarily design softwares. You can use old decks, but you then make each design edit yourself, whereas Beautiful.ai makes design decisions for you. 
  • We do things as sales professionals that were established over the decades. But that doesn’t necessarily mean it’s right. We no longer have to be designers. 


Jason’s major takeaway? Don’t reinvent the wheel. If you’re creating a pitch, you should have content and templates to start from. Don’t spend time designing, spend time on selling. To contact Jason, visit his company website Beautiful.ai, and the software is free to trial and use. And, anybody that mentions they came from The Sales Evangelist gets 25% off! (How can you resist that?)


This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.


But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.


This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.donaldk4.sg-host.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: donaldk4.sg-host.com/survey.


We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

LinkedIn Prospecting Made Easy!

5 Simple Ways to Landing Appointments on LinkedIn, Even If You Don’t Know Where To Start!

LinkedIn Prospecting on Laptop

TheSalesEvangelist.com needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. See our privacy policy for terms and conditions and to learn how we protect your data.