• Home
  • /
  • Blog
  • /
  • TSE 1471: The Golden Ratio for Talking vs. Listening

Don't miss our weekly sales tips!

Sign up below to get weekly tips from Donald on how to build a healthy sales pipeline and convert 2x as many deals!

The Sales Evangelist

Salespeople have heard the mantra thousands of times: talk less, listen more. But why? And more importantly, how? In today’s episode of The Sales Evangelist, Donald is joined by leadership advisor Victoria Song to learn how salespeople (and anyone else) can balance listening and talking.


Why do people talk so much?

  • While there are many reasons, Victoria suggests that people who felt unheard as a child might overshare in an attempt to bridge understanding.
  • In general, when we want things to go our way, we think that if we can get the other person to see it our way, they’ll agree. That leads to talking too much.
  • In actuality, people mirror one another. So, listening rather than talking will lead someone to reciprocate and hear you.


Victoria’s top components for a golden ratio:

  • The talking-to-listening ratio is not a one-size-fits-all. But in general, a 50/50 split is a great place to start.
  • However, the more escalated a conversation is, the more Victoria recommends you back off and give the other person more time to speak.
  • It also comes down to personality – if you tend to speak first and jump into conversations, listen 70-80% of the time and vice versa.


What to do in a disagreement:

  • Rather than sit on opposite sides of a board room table, sit on the same side. Look at the problem from the same perspective, and by working on the same side, you’ll feel more like a team.
  • Think about the story attached to identity. When in disagreement, we sometimes realize we aren’t talking about the topic anymore. We’re making up a story around our identity, making it personal.
  • The more we can be transparent with ourselves and the other party, the more likely we are to get to a place where we can hear each other better.


Contraction vs. Expansion

  • Victoria’s new book Bending Reality defines two clear states a person can be in: contraction or expansion.
  • Contraction is the state where your nervous system is activated (think fight-or-flight response.) On the other hand, expansion is a relaxed state conducive to creativity and problem-solving. 
  • When in a work environment, putting yourself in an environment that encourages expansion will lead to success.

How to be in a state of expansion:

  • One way to improve our access to expansion is to notice when our nervous system is activated. 
  • Notice your fuel for motivation, and use that to keep yourself in the proper headspace (both mentally and physically.)
  • Part of accessing expansion is to start to get clear on what are your clean, sustainable fuels.
  • Discover your purpose, uncover your values, and figure out what brings you joy.
  • The more we can cultivate doing things we enjoy, the more we train our nervous system to be conditioned to a state of expansion.


Applying this framework to sales:

  • Ask yourself if you are in a state of contracting or expanding, especially when talking to prospects. Are you confident enough to ask effective questions?
  • You want to get out of your head. It’s not just about mental preparation; it’s cultivating the physical state.
  • If you felt unprepared for a meeting, one way to cultivate the state of expansion would be to establish a sense of trust. This can come from practice and repetition. 


Victoria’s parting advice:

  • Listening happens with your whole body. 
  • When we tune in and listen to our entire body, we understand insights and cues that we wouldn’t be picking up otherwise.
  • To get in contact with Victoria, check out her website, www.victoriasong.me
  • Victoria’s book Bending Reality is available for preorder! Preorder now to get free bonus access to powerful coaching techniques Victoria uses for her clients.


This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.


But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.


This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.donaldk4.sg-host.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: donaldk4.sg-host.com/survey.


We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

LinkedIn Prospecting Made Easy!

5 Simple Ways to Landing Appointments on LinkedIn, Even If You Don’t Know Where To Start!

LinkedIn Prospecting on Laptop

TheSalesEvangelist.com needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. See our privacy policy for terms and conditions and to learn how we protect your data.