• Home
  • /
  • Blog
  • /
  • TSE 1464: Unseen is Unsold

Don't miss our weekly sales tips!

Sign up below to get weekly tips from Donald on how to build a healthy sales pipeline and convert 2x as many deals!

The Sales Evangelist


The digital shift of the workplace has manifested the need for digital company culture. Digital culture is necessary to improve internal relationships at your company, but it’s integral in expanding your social reach as a company and developing a following that gives you business. In today’s episode of The Sales Evangelist, we’re joined by Tacie Avedikian, VP of Digital Development at Little Bird Marketing, to learn how companies can embrace digital culture to develop a social influence.


But first, what does Tacie mean by social influence?

  • The original meaning has shifted a bit in terms of how people use social media. 
  • Leveraging influencers from B2C platforms like Instagram or Facebook and transferring those things into more B2B platforms like LinkedIn or Twitter is critical. 


The challenges of hiring new team members: 

  • In the current age, being seen online is critical in bringing in suitable candidates.
  • Because of this digital world, company-wide social influence is vital to attract candidates and clients. You attract candidates through sharing valuable content and having employees who advocate for your company.
  • Despite the importance of online culture, you rarely see someone from HR actively promoting on LinkedIn and advocating for their company.
  • When you want to look for somebody, the first thing we do is look online, read reviews, and understand company values. Companies need to ensure their company and themselves are seen and available for this process.


What’s the first thing if we wanted to the action plan, and who should lead this?

  • Most importantly, ensure it’s not just one person or department pushing. It’s a team effort to create a digital culture.
  • Learn to be authentic when sharing about the company and yourself.
  • When you create a relationship with someone and see that you’re enjoying the company you work for, people get engaged and want to know more.


How can I help my team to be creative and post authentic things?

  • Many people are at home, working with their kids right next to them. This is a shared experience that creates empathy and a connection people can bond over.
  • Develop training, make expectations to your team of what authenticity looks like, and provide opportunities for additional training each quarter or throughout the year.
  • Companies should regularly touch base with their team on their digital culture, whether through Slack or a team chat, to engage and develop relationships.


Tacie’s final advice:

  • Realize that things are not going back to the way they were.
  • A digitally transformed culture is going to change the influence of your audience completely.
  • Tacie’s major takeaway? Unseen is unsold. (We had to repeat it, just one more time.)
  • To get in contact with Tacie, connect with her on LinkedIn or email her at tacie@littlebirdmarketing.com.



This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.


But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.


This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.donaldk4.sg-host.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: donaldk4.sg-host.com/survey.


We’d love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

LinkedIn Prospecting Made Easy!

5 Simple Ways to Landing Appointments on LinkedIn, Even If You Don’t Know Where To Start!

LinkedIn Prospecting on Laptop

TheSalesEvangelist.com needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. See our privacy policy for terms and conditions and to learn how we protect your data.