President and Co-founder of BombBomb Darin Dawson joins us on today’s episode of The Sales Evangelist to discuss the importance of utilizing video in sales after COVID-19. Running sales marketing and customer success for his video platform company gives Darin key insights to make your post-pandemic sales successful.
The importance of video for sales in the post COVID era:
- The pandemic taught us how to create a new and different customer experience: video. Even once the pandemic ends, people might not be keen to leave the video approach because people can be unique, creative, and (most importantly) themselves.
- Any business can replicate and develop new features, but there is no way to replicate people. And video allows people to capitalize on the people and the relationship you’ve built with your prospects.
- Video is personal, not personalized.
Relationships aren’t built over text on a screen:
- Use video for the back and forth dialogue typically done through text.
- Video capitalizes on a salesperson’s relationship-building skills and helps them stand out from the competition.
- Sending a video is asynchronous, meaning the prospect can watch the video on their time, send it to coworkers or decision-makers, and even view it multiple times.
- While video is now used mainly for initial outreach, you can and should experiment with sending video throughout the sales process to capitalize on the face-to-face interaction video provides.
Where has Darin seen video used to increase sales post-pandemic?
- Video builds better relationships, which can later accelerate sale expansion down the line.
- Communication is more than verbal; nonverbal is just as important. And you can find nonverbal communication through video.
- Your videos don’t have to be a formal sit-down. Videos can be short, informal, and meant to build relationships with those you’ve already talked with.
- For founders, directors, and managers, consider sending videos internally to encourage and congratulate your employees.
- Darin’s biggest takeaway? People are your best asset. And you need to capitalize on that by providing a fresh and exciting customer experience.
Connect with Darin on LinkedIn, but make sure to connect with a personal message!
This episode is brought to you in part by Skipio.
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