Join Donald Kelly and Jon James in this episode as they talk about how to use the ‘Ask me Anything’ strategy to land more LinkedIn appointments.
- Jon James is the CEO of Ignited Results, a digital agency specializing in leveraging LinkedIn to get more sales opportunities. They work with their clients and help them with their LinkedIn marketing to get more meetings with prospects.
The challenges on LinkedIn
- Part of the challenge is the failure of not identifying who they’re connecting to, which is the driver in terms of who you end up on a call with or having the opportunity to ask someone for a call.
- Salespeople need to start with good targeting.
- Jon James recommends having a Sales Navigator to target the types of people who can be your ideal prospects. With Sales Navigator, you can target teams or companies with a certain employee count of revenue mark.
The LinkedIn outreach process
- Before you begin the outreach, you first need to look at your profile and make sure that it’s good to go. Check out the significant areas you need to focus on – the headline message, your headshot, and your background image.
- A great headline is critical since it’s one of the top reasons that help people decide whether they’d accept your connecting request, and if they’re already connected, it will help them decide if they turn into a meeting.
- Include in your headline your professional credentials/job title, put a client-facing solution statement. A one-liner that would explain how you help clients. Then, follow it up with something personal. Your statement in your headline is your way of building rapport with the prospects before you even met them for a meeting. Structure your LinkedIn messages
- There are four things to remember when it comes to LinkedIn messaging – hook, relate, bridge, and call to action.
- Hook – mention their name and their industry.
- Relate – mention the issues they’re possibly dealing with. Don’t throw your pitch. Just relate to their problem.
- Bridge – mention your solution to them.
- The number one metric you want to judge on LinkedIn is conversation, and the conversation comes from engagement. The Ask Me Anything videos are a great way to start a conversation.
“How to use the ‘Ask Me Anything’ Strategy to Laned More LinkedIn Appointments” episode resources
Check out Jon James and follow him on LinkedIn.
This episode is brought to you in part by Skipio.
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