LinkedIn is a powerful platform and you can use its features to your advantage. In this episode, Ollie Whitfield talks about how to use LinkedIn voice messages and videos to schedule more appointments.
Using LinkedIn voice message for effective appointments
- The LinkedIn voice message is something new and not many people have seen it before. That’s why many are prompted to open it and listen to it.
- LinkedIn voice messages show that you’re giving effort; it’s a slightly elevated way of showing your desire to build a connection with others.
- Showing your face or letting other people hear your voice improves your outreach.
- A mere text cannot convey your body language or your tone.
- A video message allows the prospects to see your mannerisms and that helps in building trust between people and implores them to do business with you.
Improving your video messages or voice messages on LinkedIn
- Think of it as a very targeted approach. You can’t send video messages or voice messages to everyone. Pick the right people to send the messages to.
- Instead of going through all the other channels, take it directly to the decision-makers and have a great chat with them.
- Make it a seamless conversation. Make sure not to send a voice message right off the bat. Set the expectation first. You can send a written message first, a heads up that you’re sending a voice note on a certain subject.
- Lay the foundation first before sending the voice or video message so that they know what’s coming their way.
- Ollie also curates content and posts it on LinkedIn. He takes note of the people who engage with his posts, lists the name of the people who engaged that fall under this ideal client profile and then connects with them. Following up these people with a video makes the outreach personalized.
- Research the people you’re going to send videos to. Don’t jump into doing videos right away. Do your research and think of what you’re going to say before you make the video.
“LinkedIn: How to Use LinkedIn Voice Message and Videos to Schedule More Appointments” episode resources
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