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The Sales Evangelist

Donald Kelly, Diverse Sales Teamm For an organization to succeed, it is important for sales leaders to see the benefits of building a diverse sales team. In this episode, Donald talks about three reasons why diversity and inclusion are important. 

The sales statistics

  • The US Bureau of Labor Statistics reported in 2019 that 86% of sales managers were white and 80% of people in the sales occupation are white as well. 
  • Sales is a great field and a huge one. There is still so much space and room for more people. 


Three reasons why diversity and inclusion are important

  • It helps you understand your clients better. 


  • A study of the Harvard Business Review in 2013 showed that organizations with sellers who share the same ethnicity as their clientele were  152% more likely to understand their clients’ needs better. 
  • Putting people of the same culture and ethnicity creates a  connection that would help the sales progress. Clients and prospects are more at ease and relaxed when they speak with sales reps who share their culture. 



  • A  Gallup poll in 2018 shared that companies with engaged employees achieve 4x the growth of their competitors. This means that if the employees are engaged and they’re enjoying the atmosphere, they are bound to grow. 
  • Building connection is hard but if you have a diverse team, there is better engagement among team members and it encourages participation. Every member of the team will feel understood and will  feel like they belong, 
  • Based on the study, organizations lose about $480 billion a year in productivity because of disengaged employees.  


  • Increase in market share
  • The diverse sales team reports a 40% increase in their market share. 
  • There can be many contributing factors to this including the fact that your team can go to different communities and areas to look for people they can connect with. 
  • Have a good mix of people in your team and build it in a diverse way. 

“Diversity: 3 Benefits of Building a Diverse Sales Team” episode resources

Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. 

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This episode is also partly brought to you by Wingman. Wingman uses AI-software to empower remote sales teams with conversation intelligence, actionable insights on successful playbooks, and delivers real-time coaching.

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This course is brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules free! You can go and visit www.donaldk4.sg-host.com/closemoredeals also call us at (561) 570-5077. “We value your opinion and always want to improve the quality of our show. Complete our 2 mins survey here: donaldk4.sg-host.com/survey

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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder, written by Bradley Jay Hill, performed by Bright Seed and Produced by Brightseed and Hill.



About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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