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The Sales Evangelist


Sales Perseverance, Nelson Leitao Today’s guest is Nelson Leitao and he’s going to share important lessons learned about perseverance during a 10-year climb up the customer ladder. In this episode, we’ll discuss what that means. 

The art of selling

  • Nelson loves his job for two particular reasons: Interacting with people and getting the chance to improve the patient experience. 
  • For Nelson, being in the medical sales field, he isn’t only dealing with devices, he is helping people through his products. 
  • Their company’s vision is A day without passion in healthcare is a lost day. 
  • Nelson worked for his company for 25 years already but he’s only been working in sales for 10 of those years. 
  • One hard lesson came from offering the same solution to three different companies. He focused on the sale more than unique customer needs and it cost him two of the three prospects.
  • What Nelson didn’t acknowledge was that there were three different customers, three different processes, and three different needs. Instead of customizing the offer to each company, he mistakenly thought giving them the same solution would solve everything. 
  • Nelson is now quicker to subscribe to his company’s vision to listen more than he talks.
  • Nelson had to reframe his mindset and though it was a huge challenge, he was able to pull through.

Climbing the customer ladder 

  • It’s similar to marriage in that it has its ups and downs and there may be challenges you have to overcome every day.
  • Climbing the customer ladder is about how you improve your relationship with your customer. It’s dynamic because your customers all have different needs. Climbing the customer ladder means climbing their trust.  
  • First, you need to be present and customers need to feel that focus every day. They want to know they can ask for your help and you’re there even when you don’t have all the answers. 
  • Be committed to helping people and opening doors for customers. 
  • The motivation is knowing you will win with them, you will gain more experience and learn the process, and you will understand their needs. 

Looking outside the box

  • Being in the healthcare sector, most people focus on technology and clinical solutions but there’s more to it. 
  • The technology and the devices are good but they also need to implement a good workflow. 
  • With Nelson managing accounts for financially depressed countries, he is prompted to think of the financial implications for his customers. 
  • It is important to be creative and to show something different to separate you from other companies. 
  •  Help the customers bring out the solutions the best they can.

Motivation: Important Lessons I Learned About Perseverance During My 10-Year Climb Up the Customer Ladder” episode resources 

Connect with Nelson Leitao on LinkedIn. You can also send him an email at nelson.leitao@siemenshealthineers.com.

Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. 

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This episode is also partly brought to you by Wingman. Wingman uses AI-software to empower remote sales teams with conversation intelligence, actionable insights on successful playbooks, and delivers real-time coaching.

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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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