There are many ways you can convert prospects to clients but one way is by using text messaging tactics. What are these tactics? In this episode, Matt Baglia talks about this conversion opportunity.
Getting to know Matt Baglia
Matt Baglia considers himself as an accidental CEO. He is the co-founder and CEO of SlickText. Over the past nine years, his roles have varied between marketing, sales, development, design, support, and more.
Use text messaging tactics to convert prospects
- With SMS, you must get permission before you can text prospects. It’s different with emails because a prior business relationship is enough reason for you to start messaging them.
- Every prospect needs to opt-in and every single person and message needs to be treated like gold.
- B2B gets a little tougher as opposed to B2C when it comes to SMS marketing. There’s a lot more catching up in B2B.
- In B2C, you always need to bring value to the end consumers. On the B2B side, it’s more about knowing and understanding the risks of every outreach, the wants of the customers, and the reasons they’d be willing to let you into their personal network.
- SMS marketing works best when you have a subscriber base that wants to continue to receive messages over and over again.
- The reason we send text messages is that we care about the person and want to reach out to them.
- Segmentation is important to be able to start hyper-targeting the prospects based on their interests. Responses are also necessary and as messages come in, it’s important to be able to have one-on-one communication with them.
- Think of SMS marketing as an inbound marketing strategy.
- Matt’s team is developing a feature that’s about ready to launch. It’s called automated workflow. The goal is to get to a place where you can hyper-target your customers in an automated fashion.
- Ask yourself the question, “Are my customers repeat buyers?” The answer to this question helps decide the path your customer will follow.
- Work on an inbound strategy that offers value.
“Convert Prospects Using Text Messaging Tactics” episode resources
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