TSE 1368: Emotional Intelligence for Sellers - The Sales Evangelist
Cole-Baker Bagwell, Emotional Intelligence

TSE 1368: Emotional Intelligence for Sellers

Cole-Baker Bagwell, Emotional IntelligenceEmotional intelligence is an important factor in making sales reps effective in their jobs. This includes being kind throughout your business practice. How is emotional intelligence going to further your sales revenue? Let’s find out in this episode. 

Cole Baker-Bagwell has been a Yogi for 26 years and one of the first rules of Yoga is the ethical rule to do no harm. This entails practicing compassion and kindness which are powerful enough to change the perception of their experiences and other outcomes. 

Emotional intelligence – Be Kind

  • Many sales reps today, especially the beginners, can get caught up in product knowledge and competition. As a result, there may not default to compassion and kindness as a practice. This can hinder them from getting to a solution that is beneficial to the customer. 
  • Awareness and mindfulness are important but these concepts have been diluted and misinterpreted in today’s society. 
  • Jon Kabat-Zin’s says that mindfulness is awareness. It means paying attention in a particular way, on purpose, without judgment. We need to cultivate that awareness, the first level of emotional intelligence before you can engage. 
  • Developing that mindfulness makes it easier for you to show up and uphold a commitment to do no harm in every single part of your business. 
  • Many sales executives and sales professionals are held to a quota. When the quarter almost ends, the pressure brews, and some and may feel this pressure inside their own bodies. This pressure can be difficult to manage if there isn’t a state of mindfulness.

Choose kindness and awareness

  • The pressure then prompts the sales professionals to work from a place of desperation. These feelings can increase the likelihood of missing out on awareness, of connecting thought with word and action. 
  • The whole idea of race is created by human beings, a pace we have chosen. Everyone is running in a race and multitasking and somehow, people forgot about collaboration, generosity, and compassion. It all boils down to the choices people make. 
  • Remember who you’re serving, what you’re doing, and why it matters to them. 
  • Business is about offering value and building relationships. It’s not limited to just reaching your quota for the quarter. 
  • Ask yourself these questions – what kinds of sales motions do I put in place? How do I create policies as a sales executive? 

“Emotional Intelligence for Sellers: Be Kind” episode resources 

Connect with Cole Baker-Bagwell via LinkedIn. You can also check out her website. 

This episode is also partly brought to you by Wingman. Wingman uses AI-software to empower remote sales teams with conversation intelligence, actionable insights on successful playbooks, and delivers real-time coaching.

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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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