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The Sales Evangelist

Salesman's best strategy Abraham Lincoln is one of the most iconic individuals in American history for many reasons, but specifically his strategy in winning the Civil War. The Civil War was one of the darkest times for the American people, a pivotal time, and it caused the bloodiest wars fought on American soil. Abraham Lincoln brought the nation together and unified the two opposing beliefs of the North and the South people. Why bring this up on a sales podcast? Believe it or not, salespeople can use Lincoln’s strategy in closing more deals.

Going out there

It was Lincoln’s idea to visit the troops and see their issues and difficulties first-hand. That experience helped him understand what they were fighting for and he was able to communicate his observation to key leaders and generals. Lincoln listened and gathered information to know what was going on in the field.  As a result, The Situation Room was created in order to discuss the intel that was gathered.  Lincoln used the advancement of industrialization, such as the railroad. He deployed troops by railroad so their travel time happened in a matter of days instead of weeks. That was efficiency at its best. The soldiers were able to get where they were needed. 

As a sales rep

The use of technology will also distinguish a good sales rep from a great sales rep. Great sales reps are taking advantage of new trends like personalized videos. They take the time to personalize emails by attaching video with content specific to the prospect. Use tools like LinkedIn Navigator and Postal to speed up your close rates and shorten the sales cycle.  

How Salespeople Can Use Abraham Lincoln’s War Strategy To Close More Deals” episode resources

Connect with Donald via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. This episode is brought to you in part by Intherrupt, a podcast that is all about empowering women leaders. Every episode, Linda Yates interviews some of the most intriguing women in the business world and finds out what they do to be able to gain an opportunity in the business world. The podcast launches on August 24 and if you want to get on an early adopters list, go to www.salespodcastnetwork.com/intherrupt.

This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.donaldk4.sg-host.com/closemoredeals also call us at (561) 570-5077. We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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