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The Sales Evangelist

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Disclaimer: This episode is in no way trying to influence listeners on their religious beliefs. 

Mother Teresa The Best Sellers in History series is focused on people who were influential in helping others recognize what was best for their future and motivated them to take action. The first episode focused on the impact of Jesus Christ and the second episode was about the persuasiveness of Abraham Lincoln. In this episode, the spotlight is on Mother Teresa. 

Mother Teresa wasn’t viewed as a sales rep but she shared a vision and a cause with everyone she spoke to.  Her ability to influence and lead others gained such momentum that her impact reaches well beyond her lifetime and the borders of India where she served.

The Missionaries of Charity, established by Mother Teresa in 1950 began as a small order of 12 nuns and has now grown to more than 4,500 nuns who are actively working in over 600 missions across 133 countries. Through her efforts, Mother Teresa went on to receive a Nobel Peace Prize.  After her death, she was honored as Saint Teresa of Calcutta. Mother Teresa set out to serve others and model to others how they could join her. 

Let’s take a look at the reasons she was so influential and how we can use the same principles in your B2B sales efforts. In this article, we will discuss 5 main points that made Mother Teresa a historical figure of great impact but first, what were her roots? 

Humble beginnings

Mother Teresa was born on August 26, 1910, in Scopia, the capital city of North Macedonia. She eventually left to serve in Ireland and then went on to India where she spent the majority of her life. There, in 1950, Mother Teresa founded the Missionaries of Charity, a Roman Catholic religious congregation. The nuns took the traditional vows of chastity, poverty, and obedience but in addition, they professed to wholeheartedly give their service and strength to the poorest of the poor. 

Because of her tireless efforts and huge impact around the world, Mother Teresa’s lifetime was filled with awards and recognition, including the Nobel Peace Prize in 1979. How did she go from such humble beginnings to gaining international recognition and worldwide impact? Five reasons:

  • Deep conviction
  • Taking action without hesitation
  • Adept in building a strong rapport
  • Ability to teach
  • Drive to push against the status quo

Let’s take a look at how these principles can be applied in B2B selling. 

Deep Conviction 

A nun is a member of a religious community of women living under vows of poverty, chastity, and obedience. They typically live in a convent or monastery under a life-long calling. Nuns can focus their efforts on various causes such as education and healthcare.  Unmarried, they focus on a higher calling. Unlike many missionaries who may commit to a finite amount of time in the mission field, most nuns commit their entire lives to service, like Mother Teresa. She dedicated her entire adult life to serving and helping others, usually the poorest of the poor. She was the epitome of selflessness, committing to what she believed in until she died in 1997. Millions of people around the world believe in God but not everyone has the same conviction to serve others the way Mother Teresa did. 

Conviction should be important to you as a B2B sales rep because you need to believe in what you do, what you sell, and how you can serve others through your business. If you want to help others by asking them to take action toward change, there has to be a belief in you that will translate to your prospect. Sales reps often jump from one job to another looking for a company that will earn them more money or they go from one industry to another.

Conviction as a salesperson

If this is you, understand that frequent changes can keep you from the commitment to the product or service you’re selling. For buyers, a sales rep who doesn’t stick with a company can translate as someone not dedicated to sticking to what they represent. Buyers can see a salesperson who isn’t willing to be there long-term. 

OB Smith shared that confidence and enthusiasm are the greatest sales producers in any kind of economy. A sales rep without much confidence and conviction in what he’s selling usually doesn’t get many sales. 

Sales reps must have conviction and passion. Confidence is contagious and that’s how people perceived Mother Teresa. They saw her confidence and passion and were convinced to work with her and support her cause. 

When you keep hopping from company to company, you don’t give yourself time to believe in what you’re selling. #SalesFacts

Build your confidence 

You can build your confidence by sticking with a company and product you believe in. If you love CRMs than look for a company that makes you feel confident in their mission and what they’re doing. If you believe in the product you’re selling, and you’re a consumer yourself, you’ll be able to share the value of your product even better. Do your research.  Learn about how other customers are finding success with these same products, read success stories, and get personally involved with your own clients. Talking to people about their successes will bolster your confidence, conviction, and passion as well. Potential clients will see this in you and through that connection, you’ll make sales with a higher retention rate. 

Ability to take action without hesitation

Having conviction is great but you also need to check your commitment level. Mother Teresa took her commitment to another level on September 10, 1946. She was on a train ride when she was struck by inspiration. Mother Teresa decided to leave the protective walls of her convent to help the poorest of the poor and be among the people who needed her the most.  It was her new calling and her mission to go into the streets to help the sick and afflicted. 

It was during this time that India was gaining its independence to recognize what was best for their future and motivated them to take action.

Amidst the chaos

The tension was high. Despite the chaos, the nuns were protected against all the violence. They had food, funding, and an education system. They were provided with everything they needed. While others prayed for the poor, she left the safety of her gated home to take food to people living on the streets. The convent protects her and people wants her to go back there 

 Locals looked up to her and people cared for her. The inspiration she had in the train was far more powerful, however, and she wouldn’t be deterred. She knew she needed to leave her position in the convent to serve the poor. Because of this, Mother Teresa sought exclaustration, an option given to members of the Catholic church who are religiously bound that allows time to live outside their religious institute. Mother Teresa had to get permission from the local leaders and hire ecclesiastical leaders from the Vatican to be granted permission to go outside and help the poor. She was given permission to have three years and upon completion, she filed to create her own congregation, the Missionaries of Charity. 

Mother Teresa saw a problem, she wanted to fix it, and she took action. She didn’t wait to be asked.  She took the initiative and moved forward. 

Taking action as a B2B sales rep 

As a B2B sales rep, consider creating content that’s going to be relevant to your ideal customer. Most reps don’t take advantage of providing solutions for their clients. A member of  LinkedIn posts every single day. His followers know he will answer their questions or he shares insight to help his potential customers. This gives him a lot of connections and has led to more conversations. His efforts result in natural engagement because his posts make people curious about his services as they come to trust his expertise and level of commitment. It’s a simple concept but it takes a lot of work. What keeps him going is a commitment to do something for his potential customers every day. 

Take action and dedicate yourself to your cause. Start by writing thank you notes or sending cards to your clients. Don’t wait for the HR department to do it. Have the initiative to take action. Do it because you care for them as individuals and as human beings. What separates the greatest salesperson from an average salesperson is their dedication and commitment to their job and their clients.

Building a strong rapport

Mother Teresa built long-lasting relationships with people. She could have stayed in the convent but she needed to do something more. Mother Teresa left to live among the poor and her conviction was so strong that it pushed her toward action. She spent months with people from all walks of life after coming out of the convent and built rapport and relationships with them. The people who once hated her eventually became her protectors. 

You need to build rapport as a sales rep. Get to know people and your ideal customer. Listen to them when you have a conversation and be genuine. Follow people and businesses, read the news that would be relevant to them, and stay updated. 

Taking this extra time and effort will position you to be more caring and help in building genuine rapport. If you want to have a strong influence, find a way to become a part of the community. Find a way to give back. 

Ability to Teach

Mother Teresa was a teacher for 16 years before she left the convent. Because of her experience in teaching, not only did she know how to interact with people, she knew how to ask questions and was able to break down complex ideas in a way that people could understand. When she was outside the safety of the convent, Mother Teresa didn’t have the same resources but she did what she could. She began teaching the local children the alphabet and other beginning education. She knew how to command attention, and as she taught the children, the adults began to also pay attention. 

As a sales rep, look for ways you can educate your customers even if you get nothing in return. Whether you’re going to an event or appearing as a guest on a show, look for new insights gained from these activities so more people will benefit from your experience. Offer effective guidance. 

Drive to Push Against the Status Quo

Mother Teresa told her leaders she wanted to go outside the compound and live among the poor.  At that time, it was unheard of. Some saw it as an act of defiance because it wasn’t the norm but she was determined. She went through all the proper channels and while there were people who were against her goal, there were even more who supported her. They understood she was on a mission to do God’s work. 

Abraham Lincoln pushed against the status quo and so did Jesus. They were very passionate about elevating the people who lived during their era to build a better future. It pushed them to go against the current. 

As a salesperson, you can do the same thing by veering away from the status quo. While others are just working 9 to 5, making traditional calls and appointments, and watching Netflix during breaks, you can set a higher standard for yourself and your customers. 

Consider hiring a sales coach, read more books, and listen to sales podcasts. Educate yourself by going to different events, and take the time to research your product and services so you have a better understanding of their value. Being average will gain average income. Be someone who’s earning significant income by making a difference in people’s lives. If you want to be somebody that’s going to have a strong influence, be someone who acts beyond the ordinary. 

Best Sellers In History Series 3 -“Mother Teresa”

As a recap, here are the five reasons why Mother Teresa became so influential: 

  • Deep conviction
  • Taking action without hesitation
  • Adept in building a strong rapport
  • Ability to teach
  • Drive to push against the status quo

If you have more sales concerns, you can also talk to Donald about it via LinkedIn, Instagram, Twitter, and Facebook for any sales concerns. 

This episode is brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Sign up now and get the first two modules for free! You can also call us at (561) 570-5077. It’s also brought to you by B2B Sales Show with a different podcast format. It has a rotating co-host and they brought in multiple sales though leaders and half a dozen other co-hosts that are either interviewing the guests or sharing quick hit tactical content themselves from their own lessons throughout their sales career. They have multiple episodes a week. 

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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill. 

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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