The Sales Evangelist, Wendell Jordan, Accidental Seller

TSE 1211: The Accidental Seller Series – Wendell Jordan

The Sales Evangelist, Wendell Jordan, Accidental SellerThis is the 4th episode for the Accidental Seller series.

Wendell Jordan is the owner of Jordan Consults and a local SEO specialist. His company works with small businesses to increase their digital footprint.

Growing up, Jordan and his friends wanted to become professional basketball players. However, playing for the NBA became an afterthought when he reached high school. He actively studied music during his first few years in college. By then, he was in and out of recording studios in New York City.

Perceptions of sales

Wendell thought of salespeople as sleazy individuals. He first came across sales when he was young.  A vacuum salesman was doing door-to-door sales and he wouldn’t leave until his mother threatened to call the police. The salesman was trying to force his mother to buy a product they didn’t need. That  experience had a negative impact on Wendel and affected how he viewed sales.

Wendell’s mother worked for the city of New York and his father was a postal worker. His parents’ jobs, along with how he viewed salespeople made him think that sales was not for him.

He accidentally came into sales when he was checking out Craigslist ads. The ad was looking for someone to work in customer service and didn’t mention  sales. When he went in for the position, it was commission-only, door-to-door sales process. Wendell’s wife played a huge part in his decision to take the position. She had faith that he could do it and  encouraged him to try. He’s been in sales ever since.

Overcoming the fear

Like any new salesperson, Wendell  had fears. He worried he’d become the sleazy salesperson who had to be removed from someone’s home, just like the man from his childhood. In his first days on the job, he shadowed a sales rep and  was told just to take notes. For two days, he tried to learn what he could from shadowing. On the third day, he was thrown into the fire and had to have his first door-to-door experience on his own.

Making a sale on the first day can be difficult but Wendell was able to do it. His first deal felt magical and it inspired and motivated him to keep going. He thought, if he could do it the first day,  he can also do it the second day so he kept going.

However, the lack of sales training affected his morale and the number of sales made. Shadowing others for a day or two wasn’t enough for him selling door-to-door effectively. He just didn’t have the skill set to close and the  result was a lot of deals weren’t pushed through.

Quitting sales

Wendell’s sales journey wasn’t easy. He experienced being removed from payroll and spent a good part of the year in  limbo, not knowing if he’d be able to make a sale again. The instability of the job almost made him quit. An old business partner convinced him to try again, but  this time, he’d be selling websites. Wendell had trepidation considering that his previous sales experience wasn’t stellar. Still, he tried again and started cold-calling businesses.

Wendell went from a door-to-door sales process to  talking to potential clients and educating them about their services.

Sales has been one of the greatest opportunities Wendell has ever had in his life and he would choose it again. It allows him to work from home and learn  about different cultures. The door-to-door sales experience exposed him to different lifestyles and it trained him in different ways to socialize with others.

If you’re new in sales, keep at it. Don’t get caught up in what people perceive sales to be. #SalesMotivation

Shift your focus.

See yourself three years down the road. You’ll think about the number of Nos you got but  you’ll remember the the Yeses were far greater. Focus on the bright side.

“The Accidental Seller Series – Wendell Jordan” episode resources

Reach out to Wendell Jordan via his phone number, 314-325-829. You can also visit his website and check out the contact form there.

For other sales concerns, you can also reach out to Donald via LinkedIn, Instagram, Twitter, and Facebook. Use these practical sales tips and let him know how they work for you.

This episode is brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Sign up now and get the first two modules for free! You can also call us at (561) 570-5077.

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Audio provided by Free SFX and Bensound.

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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