There’s a huge prospecting opportunity right under your nose, and it’s a LinkedIn gold rush that can help you generate more leads and connect with more people.
Even if you have been on LinkedIn since 2016 like I have, it’s possible that you aren’t even scratching the surface of what it’s capable of doing. LinkedIn isn’t paying me to say any of this. I’m telling you because I know how much you can do with LinkedIn and I want you to do big things.
Statistics
My friend Stephen Hart, host of the Trailblazers.FM podcast, shared some statistics with me that made my eyeballs pop. When he appeared on The Sales Evangelist, he shared with us the importance of creating content that connects with your audience. He also emphasized the need to incorporate social selling into your existing efforts.
LinkedIn is designed to be more than a host for your resume. It’s created to be a community where people interact.
Content
The article 48 Eye-Opening LinkedIn Statistics for B2B Marketers in 2019 reports that there are 9 billion content impressions in the LinkedIn feed every week. Every single week, the content on LinkedIn is seen 9 billion times, which leads to about 36 billion impressions per month and 468 billion per year.
If you consistently take advantage of LinkedIn by producing content, you can take advantage of these statistics. You can even repurpose things you’ve previously created into LinkedIn content.
The article also reports that only 3 million people share content weekly. There are 500 million total LinkedIn users, and maybe half of those are active. Only 3 million of them share content weekly. That’s about 1 percent of the monthly users sharing content.
Three million users are getting 9 billion impressions per week on LinkedIn.
Try finding that kind of ratio on Instagram or Facebook.
Publishing
As you contemplate what to create, think about this. LinkedIn doesn’t want you to publish an article that has a link going back to your website. Like any social platform, LinkedIn wants your eyeballs to stay on the platform so you’ll see more ads and they’ll get more money from advertisers.
Post your stuff natively on LinkedIn. Publish a LinkedIn article, and make sure to include a picture. Then share it.
Long-form content gets more shares on LinkedIn. Dennis Brown mentioned this when he was on the podcast based upon research that showed that 1,900-word articles get the most shares. Aim to publish between 1,900 and 2,100 words in order to get more traction.
Consistency
If you’re thinking that you can’t write 1,900 words, I understand. Neither can I.
Instead, dictate your thoughts and hire a virtual assistant or someone from Fiverr to do the work for you. Or, use Temi to transcribe your audio into a written transcript that you can tweak and publish.
Don’t include links away from LinkedIn. Instead, trust that your website appears on your profile and as you appear in their feed, you’ll become the subject-matter expert.
Video
LinkedIn also has video capability now and I did my first LinkedIn Live last week with my friend Kyle who is involved in the Beta testing. Because it’s new, the engagement was amazing.
Many people will talk themselves out of using this tool because they don’t like the way they look on camera or they believe they won’t know what to say. But someone else in that 3 million will take advantage of it and they’ll see results.
Start. Right. Now.
You can record video directly to LinkedIn using the camera in the app. Our friend Tiffany Southerland who recently appeared on the podcast shared that she creates video content every week without doing any fancy editing using LinkedIn.
Nine billion impressions and 3 million people. It’s a gold rush.
“LinkedIn Gold Rush” episode resources
Check out the article 48 Eye-Opening LinkedIn Statistics for B2B Marketers in 2019.
If you haven’t connected with me on LinkedIn already, do that at Donald C. Kelly and watch the things I’m sharing there.
You’ve heard us talk about the TSE Certified Sales Training Program, and we’re offering the first module free as a gift to you. Preview it. Check it out. If it makes sense for you to join, you can be part of our upcoming semester in April.
You can take it on your own or as part of the semester group. The program includes 65 videos altogether, and we just completed a beta group that helped us improve the program and maximize the information in it.
If you and your team are interested in learning more, we’d love to have you join us. Call (561)578-1729 to speak directly to me or one of our team members about the program.
This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. You’ll receive real-time alerts anyone opens an email or clicks a link.
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