Today’s guest on Sales From the Street is my good friend, Rom “The Tutorpreneur” Jean-Baptiste. He is an entrepreneur and a true hustler, that’s why he absolutely deserves a spot on this show.
As a Special Education teacher in New York City, Rom didn’t have any prior experience in entrepreneurship whatsoever but he wanted to earn extra income so he eventually founded the RJB Educational Services, which provides in-home tutoring services in New York City and Long Island and where he also serves as the Chief Education Consultant for five years now.
Some challenges Rom faced as he was starting out:
- Getting clients when they first started.
- Rom had no experience in entrepreneurship.
Strategies Rom took to overcome those challenges (which you can also apply to yourself):
Read books on marketing and sales as well as listen to YouTube videos and podcasts.
- Know your ideal clients.
- Once you define your ideal clients, you can market correctly.
- Ask yourself, “Who wants your service.” (Not who needs it but who wants it).
- Know where they hang out whether it’s a certain place (beauty salon, shopping centers, etc.) or in social media.
- Be present wherever your ideal clients are because you need to know what the conversation is all about.
In short, learn the language of your ideal client.
- Create a sales system.
Create a system that not only brings in the clients, but also, retains clients.
What made a big impact on Rom’s business today?
- Focus on copywriting.
- Write down what clients would understand on your flyers and relate with them once they visit your website.
Strategies for effective copywriting to help you in sales:
- Understand your client’s language.
Understanding their pain points helps you define their problems better than they are able to define those problems. Once you’ve identified them, you placed yourself as an authority. Create your avatar and know what their challenges are. Understand your client avatar and how you can better serve them. Know where they are hanging out online or offline and be there wherever that is.
Clients usually want to know that:
- You provide convenience
- You provide flexibility
- You care about the job and are willing to do everything in your power to make it happen.
- You’re there for them whenever they need you.
Rom’s Major Takeaway:
Invest in yourself. There are a lot of free resources out there and you don’t need to spend money to invest in yourself. Listen to YouTube or podcasts.