If there’s one thing that gives the most conversion, it would be webinars. In fact, webinars convert at 10%. However, they are the most underrated business model ever. It is a multi-billion dollar-a-year sales funnel that businesses are now using. With that said, nothing actually converts better than a webinar.
Today’s guest is Steven Essa who uses webinars to sell high-end products and services. Listen in and find out why using webinars may just be your solution to higher conversion rates while giving your clients high value and keeping them up-to-date with what’s going on right now in the market.
Here are the highlights of my conversation with Steven:
Selling factors for webinars:
Strategies for creating compelling content:
- Understand who your target audience is.
Speak directly to them. Create a slide that sums up all the vertical markets that could be on your webinar.
- Hit on different types of vertical.
Hit on their pain and tell them how to fix that.
- Be specific in the pain they have to better understand it.
It comes down to offering the right product at the right price they can afford.
What you can do to start using webinars:
- Kick off with a 60-minute PowerPoint presentation.
- Put a marketing title that is benefit-driven.
- Talk about who your presentation is for.
- Show proof and case studies of people that you’ve helped before.
- Create a 10-minute introduction (covering the target audience, proof, and some problems)
- Show the best way of doing the business manually to build the pressure and attention
- Release your solution. (Software is the easiest to sell on webinars)
- Prove what you do on the webinar. Do a demonstration to create an automated sales funnel.
The best tools to use for webinars:
Steven’s Major Takeaway:
Find a market where there’s a lot of pain. Getting into the right market is the difference between success and failure. If you don’t have a target market, help product experts or business owners set up their own webinar for a percentage of the sales.
Access Steven Essa’s Medical Center and more resources at www.steveessa.com