Well, been there and done that and I’m telling you, “voodoo selling” just doesn’t work because you can’t quantify it.
In today’s episode, I am talking with Robert Harper and together we will shed light on the repercussions of voodoo selling and what you can do to ultimately be HIGHLY effective in sales. I have talked about this over and over, and again, PROCESS is key. Rather, GREAT PROCESS is key.
More About My Special Guest
- Robert is a serial entrepreneur who currently owns five companies, four of them are in the midwest that do B2B integration, like access controls and CCTV, making buildings safe and comfortable.
- His other business endeavor is a virtual company that provides virtual solutions to business owners.
What Is “Voodoo Selling?”
- Voodoo selling is based on guessing and hope rather than on planning, implementing strategies, or using metrics.
- Salespeople forget that they’re creative thinkers which makes it harder to do proper planning when prospecting.
- It makes us less interested in the process of selling and thinking of sales as a science since we tend to think of it as more of an art.
- Robert shares how voodoo selling is a waste of time because you’re trying to sell to people who CAN’T say no to you.
How to Better Gain Scientific Concepts in Your Sales Presentations
- Sell to somebody who can say no. If they say no, do it as quickly as possible so you stop wasting time. Break the theory and move on to the next.
- Determine your budget on how much you’re going to sell. Instead of targeting “X” amount of dollars a quarter, target how many phone calls or meetings it would take you to make that dollar amount.
- Start today. Start keeping track honestly of:
- How many phone calls you make?
- How many of those phone calls will get you a meeting?
- How many of those meetings will get you a proposal?
- How many of those proposals will get you a sale?
- Tracking your information allows you to introduce a change into your process and see how it affects those numbers.
- Have the process for the actual sale itself.
- Analytics and a great process are keys.
- Know your customer’s pain points
- Bring out the numbers and give precise information
- Look at the metrics
- Provide real data to the customer
A Special Tips for Sales Managers
- Don’t talk about the numbers. Don’t judge people based on how many phone calls they’re making. Otherwise, your people will lie on those forms. The numbers are for them and not for you to judge them.
- Don’t ever be afraid to ask every prospect if they have the ability and if they are willing to say no if this isn’t a good fit for their company. But, if it is a good fit, are they able to say yes?
- For every sales meeting, have an agenda and send it to your prospect at least 24 hours before the meeting. In the agenda, go over what you want to cover and leave room for them to edit it for what they want to cover. During the meeting, follow the agenda. Ex: budget, decision process, the decision maker.
“There’s no way to improve if you’re using your crystal ball.” – Robert Harper.
Resources
Connect with me on LinkedIn and send me a message for more help with cold outreach, or send me an email: donald@thesalesevangelist.com
If you need more help elevating your sales game, join my Sales Mastermind Class.
Sponsorship Offers
- This episode is brought to you in part by Hubspot.
With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.
- This episode is brought to you in part by LinkedIn.
Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.
- This episode is brought to you in part by the TSE Sales Foundation.
Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.
Credits
As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
