What makes you stand out against everyone else? Today’s snippet taken from our previous episodes at the TSE Hustler’s League is about how you can have that differentiating factor.
In the last situation where you lost the deal, were you pushing the product or were you pushing a solution?
We have all heard this term before, the USP (Unique Selling Proposition). It doesn’t necessarily mean it’s the killer. Some people even confuse it as their one-hit-wonder that if you have a unique selling proposition, everyone will then be able to choose your product or service.
You may have a USP but that doesn’t necessarily mean that’s the solution to the customer’s problem. The USP will help you get the date but it doesn’t mean it’s going to help you get married. It may help you get the prospect’s attention. But it doesn’t mean it will help you close the deal at the end.
A majority of sales reps and entrepreneurs go on with the USP. But oftentimes, the USP sounds a lot like everybody else. This is not what’s going to generate you any money.
Seller differentiates the product or service from the others. As a sales rep, your job is to create that credibility but also, create a differentiating factor through the product and service by understanding the needs of the client before you start pitching.
Differentiate in the right areas by tailoring your conversations and tailoring your selling and demonstrate what you preach in the sales process.
Two things prospects look:
Maximum Influence by Kurt Mortensen
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Today Kimanzi shares with us how you, as an individual seller or an entrepreneur , can find unique ways to get more clients and more business than just picking up the phone and doing cold calls.
You will find tons of golden nuggets from this episode as you get to learn more about finding ways to gain new opportunities either by speaking, consulting, or creating your own event. You will discover different ways for you to go out there and position yourself as an expert and thought leader and eventually see great results!
Here are the highlights of my conversation with Kimanzi:
Kimanzi’s coolest sales experience as a customer
The little things you do for your customers can make a rich experience.
The 3 aspects of paid speaking:
The power of growing your business through speaking and consulting:
Gaining opportunities through speaking:
Big events (e.g. New Media Expo, Social Media Marketing World, Podcast Movement) – they don’t normally pay average speakers.
So where is the money at with speaking?
Ways to find where you can speak:
Lanyrd.com – website containing an extensive database of conferences all over the world.
Whether or not organizers would say they’d pay:
Places Kimanzi has visited as a speaker: Australia, Kenya, London, Paris, Philippines, Japan, etc.
Tips for making your proposal format:
How to do consulting:
Kimanzi helping a local McDonald’s franchise and growing social media presence by 89%.
Other unique approaches to access more opportunities:
Here’s a challenge for the listeners:
Current projects Kimanzi is working on:
Stop Chasing Influencers – 3-week class with Kimanzi and Jared Easley
Class on self-publishing with Jimmy Burgess
Hosting your own conference:
Kimanzi’s Major Takeaways: