Many of us start our day with emails, so knowing that The Sales Evangelist team has outlined 5 reasons why Gmail is the best email tool for sellers.
Google’s Gmail Suite is an incredible tool for companies due to its many functions. For The Sales Evangelist, we use domains. I personally have Donald as my domain and this is connected to my Gmail business suite. Every email that I receive goes through my domain and into my Gmail inbox.
Aside from that, it is also easy to set up. There are plenty of videos on YouTube that you can check for instructions. You can also hit Google and read about how to sign up for the suite.
A lot of platforms have integration but for me, Gmail beats them all. While Outlook has 365, it seems clunky and the apps are difficult to integrate. The same couldn’t be said with the Google-owned Gmail. Google is the top-dog in the industry and has a massive number of users. With that many people using Gmail accounts, it became necessary for developers to find ways to integrate their apps and tools into Gmail.
I use Calendly, a tool that integrates seamlessly into Gmail. Other apps like Hubspot and LinkedIn Sales Navigator connect to Gmail as well. These tools and plugins make full use of Gmail’s integration capabilities.
Google has what they call canned responses and these are found in the settings of Gmail. Look for the settings, and click on advanced. This option explains what canned responses are and provides instructions on how you can create templates for common messages that you send. You then click enable and save the changes.
For a sales rep who’s always out there sending intro emails, follow-up emails, and other responses, this canned response is a good thing. Although you need to personalize it, you will not need to write the whole thing over and over again when you’re using the template. You can just tweak it.
You can make templates for commonly asked questions that you get. Even better, you can just type out the common responses to these questions and make it into a canned email. Now, that’s your template. You can learn more about this in Episode 11 of The Sales Evangelist. You can also connect with us on YouTube for more videos.
The third reason Gmail is the best for sales reps is its ability to schedule emails. The great thing about this is it’s free. I used Boomerang and Hubspot in the past but now, I just go to my Gmail account and click compose at the bottom.
You’ll see that arrow next to the send button; you click on that and you can then easily schedule your mail. This feature is helpful for busy people and busy prospects as well.
Sometimes we are inundated with so much on a day-to-day basis that we take the work home. The same can be said with business owners, VPs, executives, or mid-level managers. They are so busy and they can’t respond to mail throughout the day. This is where scheduled mail comes in.
Outlook and other providers offer email callback as well, and it’s very useful in case you make mistakes in sending out your mail.
Say that when you used your canned response you weren’t able to personalize it enough and ended up putting the wrong person’s name. This isn’t a good thing, so you need to unsend it. You can do so with Gmail.
Go to the top right corner, click settings, click on general, and look for the undo send. You can send cancellations up to different time periods. You can keep the email longer to give you more time to recognize your mistakes, edit them out, save, and send.
Here’s the fifth reason: shortcuts. It’s also an easy one and you can find it on the cog and click advance. You can create your custom keyboard shortcuts once it’s enabled and saved. Google has default shortcuts you can use or you can utilize the shortcut feature and make your own.
As a busy sales rep, you can just hit C and you’d be able to compose an email or reply to an email, or hit A and reply to a particular mail. There are several other shortcuts that you can use to save your precious time. You can check out Episode 1137 of The Sales Evangelist for more information about this feature.
I like Gmail because of its integration, the ability to create templates, the scheduled responses, the email callbacks, and the shortcuts.
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This episode is brought to you in part by TSE Certified Sales Training Program, designed to help sales reps and sales team on how to improve their skills in finding the right customers, the activities and strategies that work, and how to ask the right questions to build a strong value and close business deals.
To see how helpful it can be, simply go to thesalesvengelist.com/freecourse to get the first two modules for free. Take a bite and have a feel of the course.
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The biggest mistakes sales professionals make on social media is failing to understand it and take it seriously. Many people assume they understand social media, when in reality it’s much like other aspects of sales: it requires training.
In many cases, sales professionals are treating social selling as another form of marketing when, in fact, it’s actually a new way of selling.
They aren’t creating content that people care about, and they aren’t posting consistently.
There’s a lack of caring and no outbound engagement.
In a phrase, there’s a failure to build relationships.
Jared Easley recently shared the importance of being a noticer on social media. Being a noticer begins with using social media as a tool to capture people’s attention.
It’s about attracting people’s attention before they even realize they have a need that you can satisfy.
Instead of employing the old technique of “cold calling,” you can use social media to connect with people and grab their attention long before you initiate a sales conversation.
Instead of jumping straight to the sale, begin by letting them know that you exist.
Social media can help you have the right conversations with people who want to have them instead of having conversations with people who don’t want to have them.
It’s a matter of getting the right attention from the right people.
Sales professionals must let go of their lazy tendencies.
2. Use content to create conversations. Use high quality content and include your own insight.
3. Commit to spend 30 minutes a day reading up on the trends in your industry.
4. Diversify your attention-seeking methods. Use different methods to attract different people.
5. Test different kinds of content to see what performs best for you. Different content will attract different people.
6. Dominate your industry. Share information that people can’t find elsewhere.
Salespeople can be leaders instead of being subservient. Our friends at Wiley have provided a free excerpt of the book Stop Selling & Start Leading which provides a blueprint to help sales professionals lead in the way that customers prefer. Read an excerpt of the book here.
After you’ve tried some of the ideas here, I’d love to hear how they worked for you. Email me and let me know what your results were.
Tell others you know about our podcast, and subscribe if you haven’t already. Leave us a review wherever you consume this content so it will be easier for others to find us as well.
Audio provided by Free SFX.
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So the second principle that I’ve learned from my little run last week is this:
Focus and setting incremental goals.
When you haven’t run for some time and then you pick up running again, you have to work your way into it. My house is about 2.5 miles away from the ocean. After some time that I’ve put off my running shoes, I decided to get back into running and so I ran. I hit a mile or so just to get started and then pushed myself to go a mile and a half. Then pushed myself further to go all the way to the ocean. And so I did! I did end up at the ocean. But I didn’t see the exhaustion coming. I was too tired to run back home so I ended up walking.
And so looking back from that experience, here are some things I’ve learned that also ties into setting sales goals.
1. Do small amounts.
Sometimes we bite off much more than we can chew. You’ve got all these goals, but sometimes that’s not the best thing to do. You need to push yourself of course, but don’t go out and try to do more than you can handle. Do it in incremental amounts.
In my running experience, when I “failed”, where I got to the beach and I couldn’t make my way back, I learned I needed to pace myself and set those incremental goals.
If you want to have 5 opportunities that week, what are you going to do to get those? Set those goals and once you can accomplish them, then you can increase in small increments and aim for getting 2 opportunities a day.
2. Set realistic goals.
Set goals that you can accomplish. Push yourself but don’t make them unrealistic.
Don’t put yourself up for a failure with unrealistic goals. Set goals that are going to make sense, meaningful, can be measured, and that can drive results to you and your organization.
3.Make a clear path for your goals.
What are you going to do to accomplish that goal?
Whatever it is, set those incremental goals and work towards it.
The last thing you want to do is push yourself further than you can go, get burnt out and then you feel like you failed.
Put plans behind your goals, be it, numbers, names, etc. or whatever path you can draw behind all of that. With running, I know exactly what path I’m going to take and where I’m going to go, so I know I can have the best results.
Set up your path. Lay out your plan so you know where you’re going and how you can accomplish what you’re going after.
4. Focus and apply the 80/20 principle.
Don’t try to go after every industry. Focus on the industries that are best for your business, ones that will give you greater results. Focus on the things you can do 20% of the time to gain 80% of the return. Don’t do time consuming activities that don’t yield the results you are planning to accomplish. You want to gain greater results not greater failures.
Focus. Focus. FOCUS!
Well, tell me more about your goals. Do you have plans to accomplish BIG THINGS in 2015? Share with me you’re winning strategies. I am excited to hear about them! Remember as always, I want you to go out and DO BIG THINGS!
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Rejection is like a treasure chest wherein lies hidden opportunities just waiting to be unlocked. So don’t easily give up when a client rejects you. In this episode, Kingsley Grant will teach you how you can build a bulletproof mindset to handle rejection so you can achieve success in sales.
Kingsley Grant is a Marriage and Family Therapist, a life coach, author, speaker, and a midlifepreneur (an entrepreneur at midlife). He is passionate about bringing the best out of each and everyone in order for people to have more balanced, happier, and more meaningful lives.
His recently released book, Midlifepreneur: Making Your Dreams Come True Without Risking Everything, is all about getting out and just turn your dream into a reality without risking the loss of things or people that are most important to you.
Here are the highlights of my conversation with Kingsley:
How sellers can cope with sales rejection
How to prepare before the meeting:
Ways to build strong relationship:
Building a bulletproof mindset to handle rejection
Doing a “fire drill” of your sales presentation
Strategies for handling rejection:
Kingsley’s current projects:
For more information on Kingsley and the amazing things he’s working on, visit www.kingsleygrant.com. Connect with Kingsley on Twitter @kingsleygrant
Kingsley’s Major Takeaway:
Seller, know thyself. Figure out your personality type and understand that your type may not be the same as other person’s personality types. It’s not about you but them.
Eliminate from your mindset all the things you have been hearing about how you should do it because you’re not everybody else. You are YOU. You are uniquely positioned. There is only one you so be you.
Know yourself. Know your style. And deliver through that style and not like how everybody else does it.
Music Provided by Freefx.com
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During this episode I reveal one of the most unexpected things I am thankful for. Can you guess what it is? Well, obviously I am grateful for the usual things such as health, family, freedom and most importantly my wife. But the most unexpected thing I am grateful for in relations to business is my competition. Here is why:
So as you finish up this Thanksgiving holiday and work on plans to start of the new year strong, implement this strategy to help you get an edge. Thank goodness for competition and also turkeys!
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During today’s interview I had the pleasure of speaking with Linda Richardson about her new book, “Changing The Sales Conversation”. Linda is the Founder and Executive Chairwoman of Richardson, a global sales training business. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006. In 2007 she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.”
Linda is credited with the movement to Consultative Selling, which is the cornerstone of Richardson’s methodology. Linda is the author of ten books on selling and sales management, including her most recent work; Perfect Selling, The Sales Success Handbook — 20 Lessons to Open and Close Sales Now, Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach and Stop Telling – Start Selling. She teaches sales and management courses at the Wharton Graduate School at the University of Pennsylvania and the Wharton Executive Development Center.
Here are some of the major takeaways from our discussion:
Many customers are satisfied with their vendors, however today vendors need to delight or surprise customers. They do this by going above and beyond the call of duty.
The new sales conversation is an extension of consultative selling. Here is a brief history of sales and how Linda feels that sales has evolved:
The quality of the seller needs to improve because the buyers know more today.
First of 5 Strategies:
1. Future:
The sales person needs to become more educated on the client and industry. They will need to not only know about present needs, but also future needs. The seller will need to be way more prepared.
2. Heat Mapping:
This where all of your futuring comes in play and the seller brings insights that adds to what the buyer knows. This will also help you bring more information.
3. Value Tracking:
Buyers want to learn how things are going to impact their organization and what the outcomes will be. Sellers must be able to provide this information to their buyers.
4. Phasing:
The organization must have best in class sales practices. They must have phases with best practice activities. For example, these things must take place in order for the deal close.
5. Linking:
The seller must be able to provide an emotional connection with the buyer. Sellers sometime overlook this but you must be transparent and show volubility.
“Clients don’t want research but they want insights” – Jerry Bullmore
Research about the client and their industry, blogs they read and social sites they go to. Learn how your clients thinks and then you can bring more value to them.
Connect with Linda
Tired of your same old sales performance? Well, this episode is just for you. Linda Richard is the queen on consultative selling and in today’s episode we talk about how sales people must change the sales conversation in order to find success. You will love it, listen now!
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What is “Contract Hell”:
“Contract hell” is a horrible limbo land that many sales professionals get trapped in after going through the hard work of bringing a deal through the whole sales process. From finding the new business, identifying the challenges, getting leadership buy-in, doing presentations, working out through negotiation etc. But there is one phase that is generally overlooked, it is the contract (aka the agreement). Since the contract generally comes in at the end of the sales process and statistics show that the majority of sellers spend more time at the other end of the spectrum of “finding”, they don’t know how to chart this part of the process. It may have taken the seller 3 months to bring the deal to this point, but “contract hell” can last longer than that and delay the seller from getting money. Because even after having the contract finally coming in, there is still a at lease 30 days before the client pays your company. If you are waiting for the that money for some reason or another, you may end up waiting for a really long time.
“Contract hell” consists of legal folks going back and forth tweaking things over and over again. It cost both parties, money and energy. However, depending on the complexity of the product or service you are selling, your contract/agreement signing period may be a very small window. I have seen when a delightful prospect becomes bitter and frustrated because of the long, rigorous process. As a result,it puts the deal in jeopardy. Imagine how you would feel as the seller when the deal that you have labored over for so long was being totally unraveled by the company’s executives. Well, it is not pretty. Depending on the size of your organization, it may be totally out of your hand. Speaking from experience, you don’t want to go through contract hell!
But how can a seller avoid it? Well, this is what I have found.
How To Avoid “Contact Hell”:
Well, here is the solution. The key to getting through “contract hell” is to focus on getting the contract/agreement in the hands of the buyer’s legal team earlier. Now, I am not encouraging you to send a contract as soon as you get someone who is interested in your product or service. However, maybe when the buyer understands the value of your product or service and has seen a presentation and you know they are going to buy. Typically, most large deals have to go through some sort of a committee or board approval. This where negation may start and where I recommend getting a copy of the contract to your champion, to pass on to legal.
Tell them, I understand that your legal team will need to review the contract before the purchase is made, so I want to get them a copy of the terms and conditions in advance to comb over it. I typically joke with them saying that we both know how long legal folks take and we want to prepare as much in advance so something small does not hold them back from making the purchase.
This act allows the legal team time to look over and identify any changes that is needed. Although what I am saying may sound basic, I can tell you many of us don’t do it. We sit back and wait for the buyer to tell us when to send over our agreement, after everything is said and done, you are risking a stay in the torturous “contract hell”.
Take Action:
In conclusion, be proactive and take matters into your own hands. This will help you overcome this silly little mistake. If the product or service you sell doesn’t have a painful closing process, but you face something else that typically causes a longer waiting period, please share with me below in the comments area. I would love to learn more. Overall, I want you to go out and do BIG THINGS!
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But because of an emotional connection or fearing if they were to get rid of anything, they think they may need it in a future date. They still can’t let go of their useless belongings. On the show these people sometimes have a family member or friend who comes in and has an intervention with them to overcome this challenge.
Well, the funny thing about this example is the fact that it applies to us as sales professionals. Think about it, we have all been there! We have a pipeline FULL of potential opportunities. People who at one point were interested in our products or services, but for some reason the deal has died and just like someone with hoarding tendencies, we are afraid of closing the opportunity out and focusing our energy on new qualified opportunities. We hold on it forever, hoping that they will come around and you will close this big deal. If you are doing this, news flash – you are an “Opportunity Hoarder”!
However, don’t you fret. I am here to help you have our very own intervention that will let you get through this process and potentially increase your close rate on more meaningful deals. In a recent HubSopt article written by Emma Sinder, she discusses an Inforgraphic done by Implisit who studied 20,000 sales opportunities and discovered some key indicators that made a deal close more so than others.
The study also shows that 70% of a company’s opportunities are lost, while the other 30% will turn into won deals. But for some reason the sales people are living in denial and don’t seem to want to let go of the 70% of lost deals and focus on getting others who fall into that 30% criteria. So, what are those key indicators or attributes of a deal that is worth pursuing vs one that is not? Let’s take a look below.
From examining this data, we have some great indicators that can help us know what to throw out and what we should hold onto. Now, obviously, some industries just have a longer buying cycle than others, but the principles are still the same. If your opportunities do not have communication, minimal people involvement from both sides of the opportunities or the deal has been sitting for over 6 months, it may be time to take it out of your pipeline and find new ones.
It may be difficult at first as you start getting rid of stuff, but just like those with hoarding challenges and go through the de-cluttering process, you will be happier and your pipeline will be healthier in the long run. You will increase your close/win rate because you will focus on ideal opportunities and the commission will start rolling in. I promise you.
If you have specific practices that you have employed to freshen up your pipeline let me know in the comments below. Or share it with the community at Facebook.com/TheSalesEvangelist.
Remember, DO BIG THINGS!
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If the prospect is honestly looking to see if the price fits in their budget, I don’t mind, offering them a ballpark figure of what others have paid. I have seen that a ball park such as $1,000-$5,000 a month tends to be more of a meaningful way to offer a realistic idea. I then follow up with the idea that in order to offer a more accurate pricing, it will require that I understand more of what they are looking for/need. I can also share insights into how others are leveraging what we do specific to their industry. By so doing I can then offer them a finer tune realistic price. It also helps me to sell based on value and not be seen as a commodity item. This approach has helped me to close many business deals. Some organizations are secretive about pricing. However, I don’t feel that it’s needed. But I do want to be up front with buyers and have them be up front with me.
Check out the episode and feel free to share with me if you have your own strategies that have worked for you. As always, remember to “DO BIG THINGS”!
Check out our recent mention in Entrepreneur Magazine
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Well, say bye bye to those days. In this episode I share specific things you can do to always stay top of mind with all of your prospects; even with those projects on hold for an extended period of time without being annoying.
Here are some of the major takeaways from the show:
With any of these top of mind activities, make sure you do not pitch your product or service. As mentioned above, these activities are purely to allow your prospect to see you as a human being and to build a relationship. You want them to see you as a trusted resource or a friend. When these practices are successfully implemented, it doesn’t matter how long it has been sine you have spoken with a prospect, they will remember you because you stay on top of their minds in unique ways.
Do BIG Things:
Set up a couple Google Alerts for your company, your name and one of your top prospects.
Start here: Set up Google Alerts for FREE!
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As a new seller, one of the biggest challenges that I faced was the fear of saying “no” to prospects or clients. Why? I thought if I said no to any questions that they ask, I would disappoint them and eventually turn them away. Have you ever felt the same way? Well, in this episode I share my experience with this challenge, how I overcame it and why you should say “no” even more.
Here are some of the major take aways from our discussion:
After listening to the episode, answer this question below in the comment area. “Do you feel there is ever a time when you should say yes to a prospect no matter what?” (Y or N)
Learn why it’s important to be able to tell your prospects no!
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1. A Clear No!
A clear no is powerful! Why is it so powerful? It prevents you from living in a false, “hopeless” state, wondering if this deal is going to come true or not. Wishy-washy answers like “maybe” or “send me information” are not clear but leaves to more headaches later on. A clear no allows you to get rid of the junk and focus on the deals that will matter.
2. A Clear Yes!
A clear yes is obviously important because it is someone who is interested. But besides the yes, you need to know specifically what the next step is. Usually I ask the client what would you like to do next and then they basically tell me how to close the deal.
3. A Referral
A referral can come from many possible sources; why not from a prospect? As you listen to the episode you will hear a story how I gained 4 referrals from someone who “was not interested”. All you have to do is just simply ask, no major trick to it.
4. A Lesson
Every prospecting call can teach you a lesson. It maybe the way you said something or the way you did not say something that you should have. Maybe it is something that the prospects said that you can take and apply to your approach next time or your marketing. There are plenty of lessons if we can learn from.
So there you have it. There are more than two outcomes from a prospecting call. Listen to the episode below to hear the stories I shared and more detail. As always, go out and DO BIG THINGS!
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See some of the major takeaways below.
Come and listen to the episode and gain your own takeaways.
Remember, Go out and DO BIG THINGS!
Come listen to this episode NOW!
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Use your calendar and schedule time to listen to my podcast and improve your selling skills!
Listen to this episode by clicking below.
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Here are some of the take aways from our discussion:
Come and listen to more great tips from Kirk. Simply click play below or check us out on iTunes or Stitcher.
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In this episode I will teach you THE SECRET into getting you in communication with that decision maker. I share with you my experiences when applying this secret and how it can help you.
Here is what you will learn:
Life is about thinking outside of the box and how you can make it your own.
Click below to listen to the episode
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Thank You! These are two of the most important words in the English language, and so often over used, without true meaning. But, when it is used properly, with true appreciation and meaning its power is transcending. In this episode I speak about an experience I had where a vendor went above and beyond the call of duty to express appreciation and thankfulness for my business.
Several months ago when I launched this podcast, I was referred to VA Game Plan. They are an organization that offers virtual assistance to online businesses and podcasters like me. They are very professional and offered wonderful services. I was more than satisfied with the quality of experience I was receiving. One day they went above and in a gesture to express their appreciation for my business.
I received this thank you card in the mail: Tell me which thank you card you would prefer on our Facebook post below:
The fact they sent a card via postal mail was cool, but the fact that it was a CUSTOMIZED thank you card to me blew me away. To some they may say, it’s just another card, but for me (the customer) it showed that they cared enough to put the time an effort in expressing their gratitude and tailored it JUST FOR ME! It was so memorable and very appealing to look at. I have thrown away many thank you cards after sometime from other vendors, but it has been months since I received this customized thank you and it sits in my office on my desk. Now, let’s think about this. Who do you think I am going to refer folks to when I have others that need virtual assistance? Since they are right on my desk, they are always on my mind. Since than I have referred a number of my friends to VA Game Plan.So how does this apply to you? Go above and beyond in everything you do, especially in the small things like a thank you note. People will love it. Imagine if your clients all received a unique thank you note from you? How much would that say to them that you appreciate their business? Imagine if someone received a unique hand written thank you note from you after a great visit? How likely are they to remember you over the competition and favor you? Remember that you are dealing with human beings and we like to be treated as such and not another number on your list.What unique ways can you SHOW that you appreciate your prospects and clients?Check out the episode and tell me what you think.This is a thank you card I made for a prospect I had a great visit with. You think they will remember me and keep this card?
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So many times I have experienced sellers who willingly seek to “hit their prospect with the Okey-Doke”, basically fib or hide things just so that they can get the deal. When the prospect/new client finds out about this surprise, it will cause ill will towards the prospect/client and the sell. It also brings a negative stigma upon the company. The client will not be happy, new business opportunity with this prospect will cease and you will not get ANY referrals. It is all around bad for everyone and at the very first opportunity, the client will leave to another vendor.
Sellers who purposely “hit their prospect/clients with the Okey-Doke” give sales a bad name and are in my book are a con-artist. However, if a seller accidentally “hit someone with the Okey-Doke”, there are easy ways to fix the situation.
I was someone who accidentally had an Okey-Doke situation and here is how I fixed it:
Listen to the podcast episode below and experience my story. I know you will enjoy it.
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I feel that there are many different ways you can network, online or off-line. Here is a critical principle to understand when networking, seek to find opportunity to give more than to receive. I promise as you do this you will see a tremendous difference in your capability to effectively network.
Come and check out the episode, I know you will enjoy it.
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To be successful in sales you have to do 4 main things:
That’s it! I feel it is that simple. Come learn more and check out this episode. I know you will enjoy it.
Listen to this episode on iTunes or listen on Stitcher Radio.
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Outline for setting the “Rules Before You Play”:
That’s it! It is a very simple process.
Please let me know if there are any questions regarding this idea. Feel free to reach out to me at Donald@thesalesevangelist.com
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I also speak about my experience at New Media Expo. I was able to connect with some podcasters and online business’ biggest names. Some of these individuals included Pat Flynn, Dan Miller, John Dumas and Michael Hyatt. To follow up with them, I share a creative idea how I am planning on following up with these folks using a picture.
Come and check it out and follow up with me on what you learn!
Take Aways:
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In this episode I will:
In a previous blog post I gave some background information about how the show actually was conceived and started. For this episode I go a bit more into detail. I also have a little surprise in the introduction of the show. I like to have fun and I love to share value.
If you want to learn a little more about me, you can connect with me on social media. I am on Twitter, Google+, Facebook , LinkedIn, and About.me. You may also learn more in the about me sections.
Once again, welcome to The Sales Evangelist podcast! I hope you find these sales tips valuable as you listen to the show. If you have learned something new from the episodes, feel free to share it and leave me ratings and review on iTunes or Stitcher. But most importantly, DO BIG THINGS!
Check out the Podcast in iTunes here!
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Just like most of you, I am a real life sales professional hustling in the world of software sales. If you were like me, you had no clue how to really sell when you started. Over the years I’ve received training/coaching from some of the industry’s leading experts. I applied what I was learning and started seeing a significant difference in my performance and income. I started doing “BIG THINGS”!