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Sales Coaching, Group Sales Coaching, Customers Service, Unhappy Customer

TSE 865: TSE Hustler’s League-“Prevent The Cancel”

Sales Coaching, Group Sales Coaching, Customers Service, Unhappy CustomerOn last week’s episode of The Sales Evangelist Hustler’s League, we heard from a member who was caught off-guard when a customer he thought was happy canceled their contract. We sought ways to help him identify what went wrong and to prevent the cancel from happening again.

As you know, on each episode of The Hustler’s League, we devote the first 15 minutes to a Mastermind. One of our members’ lands in the hot seat to discuss a problem he needs help.

In this case, we sought to help him determine what went wrong. We also reminded him that sometimes things are outside of your control.

We also tried to answer what sellers can do when the problem is within their control.

Ask for a conversation.

Following the cancellation, our Hustler’s League member hadn’t had a conversation with his client. He was frankly dreading the idea, but he wanted to resolve the situation and put it behind him.

One of the recommendations our group offered was to get the client on the phone to address any fears she might be having or any concerns that had developed.

Because she’s a realtor who recently had a baby, perhaps she didn’t have the cash flow to pay for those services.

If you can get the client on the phone, in many cases you can walk her off the ledge. Sometimes clients feel uneasy and our reassurance can help.

It’s easier to keep an existing customer than to find a new one.

Set rules before you play.

My friends and I who play flag football learned this the hard way.

When this client hired someone to do her marketing, she may have had unreasonable expectations. She may have assumed she would get emails and listings immediately.

Never send over the agreement or proposal without first reviewing it with the client. I use PandaDoc and the screen share function to make sure there are no hiccups.

At the point in the process where we’re prepared to enter the contract, I ask for 5 minutes so we can review it. If they have expectations you aren’t aware of, you can identify them quickly. You’ll eliminate a lot of confusion.

Learn from the situation.

If the situation isn’t recoverable, use it to develop your business. Ask the client whether she has five minutes for a phone call. Offer to buy her a cup of coffee.

Tell her you’re always seeking to improve and ask for her feedback about your work together.

Consider other options moving forward:

  • Does it make sense to narrow the industries you work with? If you’re losing money because of the time you’re investing to learn each new industry, perhaps you should limit the ones you work with.
  • Should you choose larger clients? Rather than individual realtors, consider working with brokers who have multiple agents.

In this case, our member recalled that he had always reviewed documents with clients in his last position. He had not thought to do that in his own company.

We share these things with you because we want you to be successful. To find more ideal customers. We want you to build stronger value and close more deals. Most importantly, we want you to do big things.

“Prevent The Cancel” episode resources

Salespeople can be leaders instead of being subservient. Our friends at Wiley have provided a free excerpt of the book Stop Selling & Start Leading which provides a blueprint to help sales professionals lead in the way that customers prefer. Read an excerpt of the book here.

Check out the Video Jungle podcast, your source for marketing and selling your brand using video. Plan, create and share your way to better content and strategy.

Tell others you know about our podcast, and subscribe if you haven’t already. Tell them about The Sales Evangelist Hustler’s League as well, an online group coaching program that brings sellers of all levels and all industries together to share insights.

You can also join our Facebook group, The Sales Evangelizers to connect with sales professionals from all walks of life.

Leave us a review wherever you consume this content so it will be easier for others to find us as well.

Audio provided by Free SFX.

TSE 056: Learn Why Technology Alone “WILL NEVER” Seal The Deal!

One of the major challenge that many sellers are coming upon today is their over dependency on technology to gain more business, without any human interaction. Joanne Black is a sales trainer, consultant, speaker and an author who believes that technology is a powerful tool and should be used appropriately. But the key part of any sales transaction is the human interaction. This is why she wrote the book “Pick Up The Damn Phone”!

During this episode we discuss the reasons why so many people are electing NOT to pick up the phone and their outcome. This episode is not about cold calling either, because Joanne  surely is against that! She dislikes cold calling so much that she even states it in the name of her business “No More Cold Calling”  (Check it out). However, Joanne believes that picking up the phone allows us to connect as humans, gain more referrals and in turn win more deals.

Here are some of the major takeaways from our discussion:

  • If you want to stand out, you can’t rely alone on technology. Use technology to learn about your prospect and to do research, but we must connect with people by PICKING UP THE PHONE!
  • Use LinkedIn to begin the relationship with a prospect, use personal relationship to close the deal.
  • The sales person is the ultimate sales technology. Even though prospects will do research, you as the seller know more and can be that trusted source.
  • Companies need to coach their sales people how to have a conversation than to just give them a phone and expect them to make cold calls.
  • There are more effective ways to connect with prospects than to just do a cold call.
  • How do you get connected with the decision maker? You must ask!!!! Meet with people who are trusted advisors of those you are trying to get connected with.
  • Tips from Joanne: “Stop Cold Calling”
  • “Business is serious but people aren’t and we need to connect on a personal level” -Joanne Black

Are you getting proper referrals? Check out Joanne’s website and connect with her! 



Phone Number: 415.461.8763 (Call After 8:30am Pacific Standard Time)  

Joanne’s Books:


Listen to the FULL episode below!