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Pauline Muffin Grayson, Donald Kelly, Ration Your Passion, HGTV

TSE 1009: Sales From The Street: “Don’t Ration Your Passion”

Pauline Muffin Grayson, Donald Kelly, Ration Your Passion, HGTVPauline “Muffin” Grayson is a graphic designer who believes we shouldn’t let anything get in the way of our passion, and she has a single message for us: Don’t ration your passion.

Pauline has a degree in fine arts. After school, she stumbled into freelancing and surface pattern design; the design for gift wrap and greeting cards. You may know her from her designs on and

Pursue your passion

Pauline describes passion as doing something you absolutely love without letting anything else get in the way. For Pauline, that is design. She says she is just not happy unless she is doing it. It is who she is as an individual.

Yet sometimes, societal expectations seem to limit us from pursuing our passions.

I remember telling people that I was in sales and getting the distinct impression from them that they assumed it was only because I couldn’t find anything better to do. I wasn’t living up to their expectations despite that I was doing what I truly loved to do.

Pauline can relate.  As a stay-at-home mom, many people wrongly assume she chose to do so because she couldn’t do anything else.

Pauline is passionate about being a mom, but she is also passionate about design. So she found a way to do both. It makes her a better mom and a better designer as a result.

Many people abandon their passion because they fail to set goals. As a young girl on a dairy farm in Idaho, Pauline learned that hard work pays dividends.

She says she is not the best designer out there but believes that her hard work and her goal to continually improve is what sets her apart.

Don’t be afraid to try

Fear is often not even based in fact. We worry about what might happen and create a false reality as a result. It is helpful to have someone to discuss your goals and aspirations with; someone who can keep you grounded and on course.  

Set goals high but also set reasonable timelines to reach them.

Pauline recalls a time when she met the owner of Betty’s Beds, someone she really wanted to work with. Fast forward a year after their initial encounter and Pauline never heard back from the owner. But rather than letting it go, or being afraid to reach out, Pauline sent them an email.

They have been working together now for some time and Pauline has seen her designs on blogs, magazines, and HGTV.

Don’t give up

Pauline could have concluded from the year-long gap in communication that the owner simply didn’t want to work with her. Instead, she chose to understand and empathize that they are busy with their work and their families, or that maybe the timing wasn’t right, etc.

Pauline chose to share and offer value and it paid off.

From doing this podcast, for example, I’ve been introduced to many more people and opportunities than I ever would have if I hadn’t put myself out there. You have to get out and share.

Do what you love and put it out there for people to see.

Finding your passion

Pauline always had an interest in art but as a young girl on a dairy farm, all she really knew was that she liked to draw. It wasn’t until high school, with the encouragement from her art teacher, that she started taking art classes. Soon afterward, she attended a business conference where she heard a graphic designer speak.

The spark was lit. She knew that was what she wanted to do.

She remembers being awful in so many of her classes. It just didn’t click until her very last class in college but she worked at it and eventually figured it out.

She began working as a freelancer, designing gift bags for Target, after being laid off from her first office job when the company was bought out.

With the confidence she gained from seeing her products on display in a huge retail setting, Pauline started a blog to post more items that she had designed. It was there that she got the call from Petite Lemon and Shutterfly.

Put yourself out there. Don’t worry about whether it will be liked by everyone or not.

Do what you love.

“The work you do while you procrastinate is probably the work you should be doing for the rest of your life.”  

To Pauline, that is the best piece of advice because that ‘other thing’ that you choose to do may just be your passion.

Find a way to do what you love. Be happy!

“Don’t Ration your Passion” episode resources

You can reach Pauline “Muffin” Grayson at muffingraysondesign on Instagram or through her website at You can also find her on Pinterest and LinkedIn.

Pauline "Muffin" Grayson, Passion, The Sales Evangelist

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Passion, Motivation, Sales, The Best Sales Podcast, Kati Whitledge, Donald Kelly,

TSE 275: People+Passion=Sales


Passion, Motivation, Sales, The Best Sales Podcast, Kati Whitledge, Donald Kelly, People + Passion = SALES. This is what you’re going to learn about today as we bring in Kati Whitledge. Kati is the owner of an upscale boutique salon in Madison, Wisconsin called Be Inspired Salon. They opened in 2010 with 2 employees which has now scaled up to 22 members.

She further created Meet Your Match with the purpose of increasing the retention rates of salons which is currently at 30%. Through this platform, they are able to help visitors find the stylists that would be the best fit for them based on profiling and lifestyle preferences. Kati’s endeavor has become so successful that she is turning this into a national platform which will go live in the next month.

Dig this: The relationship with your stylist can actually surpass that of your spouse.

But what does this have to do with you as a salesperson? Well, you’ve got to pay very close attention to find out as Kati shares with us tons of valuable information that could help you better your sales.

Here are the highlights of my conversation with Kati:

The benefits of Meet Your Match:

  • Increases the speed of the sales process by alleviating the fears of new guests sitting in the chair of the stylist they have no idea about
  • People buy from those they know, they like, and they trust.
  • It’s not about the client finding the best stylist but it’s about the stylist who they do their best work with. Stylists pre-qualify their buyers

People + Passion = Sales

  • People buy from who they know, they like, and trust.
  • It’s not about your product. It’s about who you’re selling to and why.
  • Trust is key.

How do you build trust?

  1. Be vulnerable.

Be out there. Don’t be scared if people won’t like you. If they don’t, then they’re not your people. You’re not perfect and that’s what makes you real.

  1. Be authentic.

People will do business with those who believe what they believe. Be who you are to naturally attract the right people to you.

  1. Decide on the values of your company.

Everyone is not your customer. Follow your passion and the people who it’s for, they will gravitate towards it.

  1. Be genuinely interested in people.

Get to know people around you on a deeper level. Ask them questions. Take care of people you already have as they become your second sales force.


Where does sales come in here?

When people see how fired up you are and you believe in what you have to offer, they will believe it and when you become real, the sales part comes easy… so easy that you don’t have to offer discounts or devalue what you’re selling. Sales becomes effortless. It’s just a result of being great with people and believing in what you have to offer.

More tips from Kati:

Practice makes permanent. Don’t skip steps. Go all the way and follow through.

Kati’s Major Takeaway:

Be authentic. Be yourself. Don’t be fearful that people won’t accept you. By being vulnerable and authentic, you will attract more of the right people that you want to do business with.


Connect with Kati Whitledge on Facebook , Twitter @kati_whitledge, and LinkedIn.



Episode Resources:

Get a free audiobook download and a 30-day free trial at with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

Check out Simon Sinek’s YouTube video: If You Don’t Understand People, You Don’t Understand Business

Book mentions:

Grant Cardone’s book, Sell Or Be Sold