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Ashlee Reusch, Donald C Kelly, Honesty in Sales

TSE 1208: The Accidental Seller- “Ashlee Reusch”

Ashlee Reusch, Donald C Kelly, Honesty in SalesThis is the third episode for the Accidental Seller series brought to you by The Sales Evangelist. 

Ashlee Reusch is a business development representative at Cognos HR. Ashlee was always on the lookout for change growing up and thus wasn’t chasing a specific career. She graduated high school a year early and proceeded to go to the local community college to get her radiology technical certification. 

Ashlee realized that science wasn’t her passion. The classes didn’t excite her and being a creative person at heart, she felt like the course didn’t foster that part of her. She didn’t want to sign up for endless classes to get certifications to advance her career in the medical field in the future. She was at a loss for what to do next and that’s how she fell into sales. 

Falling into sales 

She was finishing her associate’s degree at a community college and was deciding whether to proceed to her bachelor’s degree at a university. But Ashlee lost her passion in science and didn’t want to invest in her education being unsure of what she really loved. He friends who studied at universities and paid tens of thousands of dollars but in the end, went back to square one because they were no longer interested in the career path they chose. She didn’t want to be in the same boat. 

Ashlee talked to her dad about her predicament. He has been with the local Chevy dealer selling cars. He then suggested that she get a job and try out sales for a full year. She thought of it as an intersection where she wanted to experience the world and figure out what she wanted at the same time. That’s when she became an accidental seller

The first few days were nerve-wracking, especially being there were only 2 women in the sales department. Everyone else was men with the average age of late thirties. Ashlee was 19 years old then. The experience was both exciting and nerve-wracking, especially since there was no sales training available. She shadowed other salesmen for a week and then she was put on the floor after that to sell some cars. 

Since her dad had been in sales his whole life and both her parents were entrepreneurs owning a small art business in the late 90s and early 2000s, sales and business was nothing new for Ashlee. She also saw how her parents worked long hours. There was a lot of instability in sales and that made her think that sales was not her cup of tea. She wanted something stable with normal work hours. Sales was never part of her plan even until her college years.

The accidental seller sells for the first time

Ashlee was an introvert growing up and she likes to hang out in the background a little bit. This part of her made sales a scary avenue. It was difficult for her to talk to strangers face to face and sell them cars. Her limited training lasted only a week. She was the typical salesman but she made it her goal to be honest with her clients. 

Whenever she doesn’t know anything, she tells them that she doesn’t have the answer at the moment but she’ll find it out for them. She found out that people respect honesty and humility. 

She was working on a hundred percent dealership commission roll, so not selling a car means not getting a paycheck. It was a motivating factor to learn the ropes quickly. She spent almost four months before she felt like had things under control. 

She moved from one salesperson’s cubicle to another to learn how to strike a deal in her downtime. She’d listen and take notes on how to handle common objections. She followed her dad’s suggestion. 

A moment of doubt

Being an accidental seller means that sales isn’t your first choice and when faced with difficulties, an accident seller would tend to fold. Ashlee has her moments of doubt and thinks about quitting. When it does cross her mind, she convinces herself otherwise by thinking of all the skills and opportunities of the people she met in the sales industry so far. 

It’s easy to get caught up in the negativity but it’s important to not get swayed by all of it. Her dad told her the way to get out of a rut is to sell. Whenever she feels down, she tries again. 

Her first sale wasn’t that exciting. She sold to a newly married couple who were buying their first car together. It was special for them and they used a true car certificate. All she had to do was a test drive with them and make sure that they liked the car. The experience wasn’t overwhelming but the income that came with it was fun and exciting. 

Moving forward, she went from selling cars to membership training for a large gym chain and made her way into the Chicago tech world. She is now working for a small outsource HR company where she helps businesses accomplish their goals every day. There’s a lot of networking and meeting other people involved. She learns about clients’ businesses and their growth goals and she helps them reach their goals. 

Ashlee would do sales in a heartbeat even if she had other choices and sees no possibilities of changing anything in her sales journey. Sales gave her tons of independence and confidence. It bought her a house and gave her a great career.

Sales is difficult and it’s a roller coaster ride but when you’re in it for the long haul, you’ll be surprised with the many things you learn, the people you meet, and the opportunities you meet along the way.  

“The Accidental Seller” episode resources

Get in touch with Ashlee Reush via LinkedIn and her personal email

With any sales concerns and questions about sales, you can reach out to Donald via LinkedIn, Instagram, Twitter, and Facebook. Use these practical sales tips and let me know how it works for you. 

This episode is brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Sign up now and get the first two modules for free! You can also call us at (561) 570-5077. Our next semester starts on November 8 and we would love to have you. 

The episode is also brought to you by Sales Live Miami, an event put on by a group of friends and it’s designed to help sellers and sales leaders improve their sales game. It’s going to be this November 4-5, 2019 in Miami, Florida. Come and join us. You can find more about this event on The Sales Evangelist website. 

We want you to join us for our next episodes so tune in to our podcast on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. 

Read more about sales or listen to audiobooks at Audible as well and explore this huge online library. Register now to get a free book and a 30-day free trial. 

Audio provided by Free SFX and Bensound.

Game On

Written By: Benjamin Caleb Johnson

Performed By: BRASKO

Produced By: BRASKO

Larry The Unicorn

Written By: Benjamin Caleb Johnson

Performed By: BRASKO

Produced By: BRASKO

Dust And Dirt

Written By: Markus Huber

Performed By: Tide Electric

Produced By: Tide Electric

Christopher Walken

Written By: Matthew Wigton

Performed By: Falls

Written By: Matthew Wigton

Performed By: Falls

Bad Boys

Written By: Amit Nagra

Performed By: AlterEgo


Written By: Adrian Dominic Walther

Performed By: Liberty


Written By: Adrian Dominic Walther

Performed By: Liberty 

Split Second

Written By: S.L.J. Kalmeijer

Performed By: Sounds Like Sander

Produced By: Sounds Like Sander


Written By: Elliot Ransom Sprinkle

Performed By: Yung Koolade

Phillip Washington, The Sales Evangelist, Full Commission Selling

TSE 799: Sales From The Street-“Full Commission”

For Phillip Washington, Jr., the transition to a full commission sales position was a no-brainer.

It was stressful because he had a family to support. He learned from his years in sales that he wasn’t wired to do anything but sell.

On today’s episode of The Sales Evangelist, the owner of Stonehill Wealth Management and author of Retirement Investing 101 explains how he weathered the transition to full commission.

Full commission

Washington’s philosophy is that you have to sell what you believe in. He went independent and switched to a pay model that meant his pay was based on the value of his client’s accounts.

He had a wife and a child on the way, and he didn’t have a predictable revenue model every month.

Washington discovered that it was the uncertainty of his situation that caused stress. He realized the stress would either cripple him or drive him to succeed.

Imperfect system

Washington knew he could make the transition, but he had to ensure that he had enough savings to cover him while he learned a new system.

He enrolled in a sales training program that changed his system but ultimately helped him win.


Washington uses objections to his advantage during interactions with clients.

He frequently tells clients they shouldn’t fix something that isn’t broken. Sometimes he brings up objections before his prospects have a chance to do it themselves. Washington encourages clients to postpone their decisions until after they have come up with questions to ask.

The key, he says, is to be confident without being over-eager.


Washington said that learning to convince people of something has made him a better communicator in marriage.

He also believes that everyone should learn to sell, especially in a world where people fear being replaced by robots.

Episode resources

Pre-order Washington’s book Retirement Investing 101 or find him on LinkedIn.

If you’re involved in full-commission sales and you’d like to find the kind of supplemental training that helped Washington be successful, check out The Sales Evangelist Hustler’s League.

Our online coaching program helps sellers of all levels take their sales to the next level and help you learn from others in the sale community.


TSE 694: Sales From The Street-“What You Must Know Before Taking A Commission Only Job Part 2”

This is part two of the other day’s episode where we talked about things you should consider before taking a full commission job. The first six have already been discussed back in Episode 692 and so I’m going to discuss the last two points today.

  • Work Ethic

If you haven’t done a full commission job before, you’re going to get screwed up without the right mindset. You want to get that money at the end of the day.

Figure out what their ramp up week is. It’s typical scenario that they’re going to train you. And you have to pay for rent. And if you didn’t make any money that week, they’d float you for that week but only for a certain number of weeks.

Then you need to figure out way and when you start getting money, you pay off the money. Say, the ramp up period is a couple of weeks, which means you start paying for your own stuff afterwards.

So be willing to work hard and be willing to wake up early. Be willing to stay up late and do what you need to get some leads. Have that why. Otherwise, don’t do it.

  • Planning

If you don’t close any deal, you get nothing. So if you’re not able to plan your days effectively especially if you’re doing cold-calling, you’re not going to make it.

Make sure you plan out your days and put everything on the calendar. Be totally organized. And if do this, you’re going to be successful.

I’m telling you. It can happen. But you’ve got to hustle. You’ve got to put in the work.

Get Your Mind Right

This includes studying and getting access to knowledge. Read books. Watch videos. Listen to podcasts. Because you need that daily inspiration.

Set apart 30 minutes a day to get your education in as well as some time to get that motivation in.

The path to depression is quick. It’s easy to doubt yourself. And you may think about going back to your job waiting tables. But nothing worthwhile is ever easy.

You have to put some hustle in. But you also don’t want to reinvent the wheel. So go with an organizations that already have all these eight things in place.

Episode Resources:

Tired of the same, old PowerPoint decks? Use Prezi Business and your presentations will never be the same. Tell your story the way you want to tell it.

Join the TSE Hustler’s League.

The Sales Evangelizers Facebook Page

TSE 692: What You Must Know Before Taking a Commission Only Job Part 1

Should you take a full commission job? This isn’t an uncommon question among sellers. So I want to give you some insights today into how you can be successful at it as well as some red flags.

Here are 8 things you need to make sure that you understand and have agreed to before accepting your full commission job.

1. A proven process to follow

Find out what the ramp up period is like or what is their process like. Do they have a manner for you to follow to sale? Or do you have to go in there and wing everything? They should have a process you can follow otherwise wining it will get you nowhere.

2. Leads

Will you get your own leads or will they provide them?

If you have to get your own leads, it takes you three months to close one deal. You don’t know who the ideal customers are or where they’re hanging out. You have to learn industry information.

All these you have to learn plus you have to find your own leads. So you have to go out and cold-prospect. Or you try to go to networking events.

Well, they have to help you getting the leads They should have a process for that.

3. Goals and Metrics

Make sure they have clear goals and metrics for you to hit for your ramp up period. Get an idea of what their ramp up period is.

Find out if they have key indicators you or they can use to gauge your performance – number of calls, amount of demo or appointments set, etc.

4. Compensation Plan in Writing

Don’t go with word of mouth, especially if you’re working for a friend or family member. Make sure you get everything in writing. It’s not being hard-nosed but it’s being smart.

It’s just business. It’s not personal. If they’re going to let you go, it may not be for a personal reason.

Make sure you get everything in writing. Whatever the arrangement is, make sure everything is put in writing.

5. Employee Reviews

Check out Glassdoor to find out from employees what they like about the company or whether the company has good reputation. Get whatever information you can about the company.

6. Current Customers

Do they have current customers? Find out if they have a process for handling customer complaints. Otherwise, you don’t want to be wasting your time handling those concerns.

Stay tuned for the last two things which I will discuss this Wednesday!

Episode Resources:

Tired of the same, old PowerPoint decks? Use Prezi Business and your presentations will never be the same. Tell your story the way you want to tell it.

Join the TSE Hustler’s League.

The Sales Evangelizers Facebook Page