TSE BDR Academy

Learn the skills to land your first tech sales role in just 8 weeks! 

Master the sales skills needed to become a top BDR candidate even if you have no sales previous experience!

Tech Sales is Not For Everyone

Tech sales is not for everyone, but those who do it enjoy's the following:

 $50K+ Salary

Zig Zigler said, “money is not everything but it ranks right up there with oxygen”. We tend to agree. Starting salary for Tech sales candidates ranges from $50K-$60K plus on target earning, reaching into the 6-figure range.

Huge Demand!

Revenue teams are one of the fastest growing departments in tech companies, tech is the second largest industry in the US and has a global size of $5.2 trillion! So yeah, there are plenty of opportunities for those who have the skills to succeed


Tech sales roles often offer flexibility with remote roles, great benefits, swag, continuous learning, the ability to develop a stronger mindset, awards and recognition, critical thinking skills, the forefront of breaking technology, and a huge networking opportunity.

Low Barriers 

Getting started is easy! You don’t need any experience to get started. Our boot camp equips you with all you need to not only land your first sales role but that you strive! Just come with the desire and we will take care of the rest

Limited Spots are Available for our January 2023 Cohort!

How TSE BDR Academy Works 

  • 1 - Apply for Our Program
  • 02 - Start The 8-Week Program
  • 03 - Land Your Dream Tech Sales Job!

Complete the online application and schedule a call with one of our onboarding specialists. If accepted, you’ll be added to our next cohort. 

Our Learning Model 

TSE BDR Academy program works because it’s designed with your long-term success in mind. Unlike traditional bootcamps that overload you with information in short period of time, BDR Academy engages you using repetition and practice that help your internalize the principles. After our 8-week program, you  don't have to worry about forgotten what you learned. TSE BDR Academy increases retention and ensures readiness for B2B sellers by involving them in the sales training process and building lasting habits. 

STEP 1: Watch Modules

Each week you be are assigned specific modules to study, watching short on-demand videos and do the designated assignments. This should take no more than 30-60 mins per day. 

STEP 2: Community 

With our supportive community, you will be able to discuss your progress, connect with your accountability partner, and engage with others in the cohort to expand the learning process beyond their your work. Your facilitators will communicate with you daily, offer motivation and be there to guide you hand in hand till graduations.   

STEP 4: Implementation 

Since we are big fans of planning goals setting and taking actions, after each session you will set goals on your plans for the upcoming week and share how you will implement what you are learning. You will also get real work practice start with real LIVE sales calls. 

STEP 3: Group Sessions

You will participate in a two LIVE, 2 hour instructor-led cohort training session each week. The sales training will provide additional insights beyond the modules, clarify principles from each session,  demonstrate techniques and offer role play opportunities to implement what you are learning.  This will help you develop confidence in your knowledge and abilities.


TSE BDR Academy uses long-term strategies to help you build effective habits that build as the weeks progress. The hands-on approach allows you to craft the training to your own personality and gain the feedback needed from fellow cohort members. Here is what we will cover in each week.

Session 1: Program Introduction & Welcome

More Details

Program Introduction 

  1. Introduction and welcome
  2. Program overview   
  3. What to expect during each session 

Module 0: Getting Started

  1. About Donald and Instructors
  2. What is prospecting 
Session 2: Prospect Like An Evangelist 

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Module 1: Preparing to Prospect

  1. Who is Your Ideal Customer? 
  2. Finding Your Ideal Customer
  3. Best Prospecting Methods
  4. The Dream 100 Strategy 
  5. What Key Performance Indicators Should I Track?
  6. Task Recap

Module 2: How to Do Cold Outreach

  1. What Do I Say When Reaching Out to Prospects?
  2. How Do I Create an Irresistible Value Message/Blindside Challenge?
  3. Creating and Following A Prospecting Flow Process
  4. Effective Daily, Weekly, and Quarterly Planning
  5. Task Recap
Session 3: Prospect Like An Evangelist

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Module 3: Phone Prospecting 

  1. Understanding Your Buyer’s Buying Journey and Your Sales ProcessWho is your ideal customer 
  2. Do I Need a Script When Prospecting? 
  3. Meeting Agendas
  4. Pre-Call Research: What Should I Know Before Calling?
  5. How Do I Open the Conversation?
  6. Qualifying Prospects During Your Initial Call
  7. Have a Clear Outcome and a Logical Next Step
  8. What Do I Say On a Voicemail?
  9. How Do I Work With Gatekeepers?
  10. Task Recap

Module 4: Email Prospecting 

  1. Email Subject Lines
  2. How Do I Craft a Powerful Cold Outreach Email?
  3. Closing Your Emails
  4. Video Emails: When Do I Use Them and How?
  5. Video Email Software Recommendation
  6. Emails in Your Flow Process
  7. Email Notification and Scheduling
  8. Task Recap
Session 4: Creating Irresistible Value 

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Module 5: Things to Know Before Your Meeting 

  1. Understanding Your Prospect’s Buyer’s Journey
  2. Knowing Why People Buy
  3. Applying Empathy
  4. Building Rapport
  5. Set Clear Rules Before You Play
  6. Task Recap

Module 6: Discovery Meetings

  1. Creating Effective Business Cases
  2. Paint a Picture for the Buyer
  3. What Should a Great Discovery Call Sound Like?
  4. Knowing the Common Objections Your Clients Typically Ask at Each Stage of the Process
  5. Status Quo: The Secret Deal Killer
  6. Task Recap
Session 5: Creating Irresistible Value 

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Module 7: Know Who To Ask  

  1. Key Stakeholders
  2. Developing an Understanding of the True Challenge
  3. The Socratic Method
  4. The “5 Whys” Technique
  5. Effective Questions to Ask
  6. Task Recap

Module 8: Difficult Conversations

  1. Asking Tough Questions
  2. Knowing What to Listen For, and Why
  3. Effective Storytelling Strategies 
  4. Understanding Emotions and How to Use Them in Your Favor 
  5. Identifying Red Flags
  6. Task Recap
Session 6: The Conversion Phase

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Module 9: Prepare for the Close 

  1. Don't Make Closing an Event
  2. Know the Decision Process Inside and Out
  3. Prepare a Plan With Your Buyer
  4. Reestablishing the Need for Change
  5. Task Recap

Module 10: Demo and Proposal 

  1. What Should My Demo Look Like
  2. Top Demo Pro Tip
  3. Get Them to Commit Little by Little
  4. What is the Proposal Review and How Do I Do It?
  5. Using PandaDoc to Get Proposal Moving Quicker 
  6. Talking About Money With Ease 
  7. Task Recap
Session 7: The Conversion Phase

More Details

Module 11: Final Talks

  1. Closing on Emotions 
  2. The Key to Effective Negotiation
  3. Assure the Sale
  4. I Have a Feeling This Won't Move Forward
  5. Task Recap

Module 12: Post Sale

  1. What to Do After You Get the Sale
  2. Sending Thank Your Cards
  3. Asking for Referrals
  4. Task Recap
  5. Final Quiz

TSE Sales Foundation FAQ

What if I can't make a session?

If for some reason you’re unable to make a session, no worries. We will record each session and provide it to you within 24 hours. 

How long is each group session?

Each group session generally lasts 90 minutes each week. The LIVE sessions are typically scheduled on Thursdays or Fridays at downtimes during the day.

Do you offer team rates?

Yes. If you are trying to get multiple sellers in the program, we offer group rates. Team rates begin with six or more sellers. Contact a team member for details.

Could I get my company to pay for this?

Yes. Many companies offer a professional development allowance for each seller and will give you reimbursements for the program. Check with your organization/sales leader. We can provide you invoices as needed and a certificate upon completion of the program.

How many sellers are apart of the cohort?

Each cohort has a maximum of 25 individuals.

How long do I have access to the content? 

You will have access to the modules for 90 days after the program ends.

How long is the program?

The program will last 7 weeks. Two modules will be dripped each week. 

Are there prerequisite for this program?

No, there are no prerequisites for this program. 

What Graduates Say About TSE BDR Academy

Janine King 

Sales Professional 

"I really enjoyed this course a lot. I am actually going to go back and watch some of the modules again because I feel like this sales training gave me the tools I need to succeed, I just have to implement them."

Josh Elledge

Sales Leader

"Donald Kelly a.k.a. The Sales Evangelist has been our company’s go-to sales trainer for a couple of years...As a result, we’ve been able to build up a thriving organization of nearly 30 employees now. I regularly get compliments from our clients and potential clients about how great our team is to work with...I’m so grateful to Donald and all his guidance!!

Katie Henderson 

Enterprise Account Manager

"Donald provides training which speaks to current situations that sales people are all experiencing today, so it's relevant"

Limited Spots are Available for our January 2023 Cohort.

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Elect to do a one time payment and avoid financing and deferred payments. 

Financing Options



per month

Wirth our financing options, choose to make small monthly payments starting off at $200 per month. 

Deffered Payment 



per month

Start with $500 and then 4.5 monthly payments of $500 after you started working.  

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