In Donald Kelly, Prospecting, Sales Training, The Sales Evangelist

Donald on Bench During this episode I am going to go a little personal and share something that I learned early on in my sales career as a novice seller. You see, when making prospecting calls I use to think that there were only two possible outcomes. Either the prospect was going to reject me with a no, or they were going to show some interested and say yes. However, as I became a mature seller, I realized that there were more than these two options. There are actually one of four outcomes that I look forward to now. Here they are:

1. A Clear No!

A clear no is powerful! Why is it so powerful? It prevents you from living in a false, “hopeless” state, wondering if this deal is going to come true or not. Wishy-washy answers like “maybe” or “send me information” are not clear but leaves to more headaches later on. A clear no allows you to get rid of the junk and focus on the deals that will matter.

2. A Clear Yes!
A clear yes is obviously important because it is someone who is interested. But besides the yes, you need to know specifically what the next step is. Usually I ask the client what would you like to do next and then they basically tell me how to close the deal.

3. A Referral

A referral can come from many possible sources; why not from a prospect? As you listen to the episode you will hear a story how I gained 4 referrals from someone who “was not interested”. All you have to do is just simply ask, no major trick to it.

4. A Lesson

Every prospecting call can teach you a lesson. It maybe the way you said something or the way you did not say something that you should have. Maybe it is something that the prospects said that you can take and apply to your approach next time or your marketing. There are plenty of lessons if we can learn from.

So there you have it. There are more than two outcomes from a prospecting call. Listen to the episode below to hear the stories I shared and more detail. As always, go out and DO BIG THINGS!



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