“I don’t think people realize – we are a brand. We need to communicate that brand…and it’s all about how you deliver the message through your brand, making it authentic and making it relevant.” – Maria Brown
Today’s guest is Maria Brown. She is a sales trainer/evangelist. With 20 years experience in training and management, she is the source of information in the furniture retail industry. She motivates sales professionals to become evangelists, to help them get excited and fall in love with what they do as sales professionals, and to help decorate people’s homes and people’s lives.
Here are the highlights of my conversation with Maria:
Maria’s coolest sales experience as the customer: buying from Terry Shapiro at Rooms To Go – delivering above & beyond what was promised.
The importance of becoming your own “Google:”
The importance of understanding the client’s emotions when relaying information:
How to improve your “Google” ability:
Turning “Im-possible” to “I’m-possible”
Top qualities of successful individuals:
Make sure your message is:
Current projects Maria is working on:
Maria’s Major Takeaway:
“Be the source of information. Have your information be meaningful, applicable, and relevant to the customer and their operation. Be present. Be engaged. Listen and anticipate what their questions are going to be. They love when you anticipate. Become the source, but more importantly, the FORCE.”
“Salespeople are a force of nature…we are enthusiastic, passionate people. Don’t lose the enthusiasm. Don’t lose the passion. Be real and be authentic. Promote and take care of your brand. You are the destination of information.”
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.