In Email, Sales Training

Today’s snippet from one of our sessions over at the TSE Hustler’s League is about the principles behind emailing fundamentals.

Reasons for sending emails:

  • Letting them know you exist
  • Gathering information
  • Setting appointment
  • Closing the deal

Strategies for grabbing your prospect’s interest:

  • Send an awareness email. Also, saying “Hi, name!” can come off as too salesy.
  • Make it short. Don’t make it look like a spam email.

5 Areas to Look in an Email:

1. Subject line – It has to be compelling.

2. Opening line – This should tie into your subject line. Try to share an unconsidered need here.

3. Body

4. Closing – This should be an invitation to do something for the next step.

5. Email Signature

Sending a congratulation email:

You’re not selling anything since you’re only trying to make your prospect aware.

Reasons people send a followup email:

  • Instead of sending a follow up email and saying just following up, give them what they want.
  • You want to gather more information from the prospect.
  • You’re trying to catch up. This could be a past customer so you want to try to re-engage and capture their attention again.
  • You want to thank them for something.

Strategies for sending followup emails:

1. Never say you’re “just following up.”

Of course, they already know you’re following up. Do something different. Do something different. Check out UberEATS and you can have food delivered to your client and pay for it from afar.

2. Share their content on Twitter or other social media platforms.

People feel good when you try to share their content.

3. Don’t send crappy emails.

Make your subject line catchy as well as all areas of your email.

4. Offer something else to catch their attention.

5. In every stage of your sales process, create a piece of content.

You can use this as a followup. But when you do this, make sure you’ve tied this into your past conversation.

6. Your goal here to just start the conversation again.

Tools that let you know your email has been opened:

Boomerang

Hubspot

SalesHandy

Strategies for follow up emails:

1. Offer an invitation.

Figure out something you can invite your prospects to do. For ex. get your prospects to talk about themselves and invite them to write for your blog.

2. Engage them in your conversation.

For ex. tell them if you can give a referral to them.

3. Don’t be scared to network.

Spend at least an hour a day on LinkedIn just to network. Then send an email to reconnect. Instead of doing it one platform, you get on a second platform like email, voicemail, etc. If you saw on LinkedIn it’s their birthday, send them something from UberEATS or send them a snail mail.

4. Reply about something they produced.

Episode Resources:

Check out the TSE Hustler’s League.

Tired of PowerPoint decks? Use Prezi Business and your presentations will never be the same.

UberEATS

Boomerang

Hubspot

SalesHandy

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