In Prospecting System

prospectingToday’s snippet taken from one of our sessions over at the TSE Hustler’s League is big on prospecting. How do you create a prospecting system that keeps your sales  pipeline healthy?

Who is more likely to buy your product or service?

Write down who your ideal customers are. Write your ideal customer profile down.

Where did your last 10 customers come from?

Cold calling, door-to-door, referrals or from your Dream 100 customers. If you’can’t think of the past ten, think of your past five. Write down how you got them.

Where are you getting most of your customers from?

Inbound, outbound, cold outreach, networking, etc. This will give you an idea of which strategy you need to focus on.

Why do they buy?

List down the reasons your customers bought from you. Then you can use the information you get in crafting your message.

Episode Resources:

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Donald Kelly, Sales from the Street, Cadence, Prospecting