In Email Marketing

Email Open Rate, Donald Kelly, The Sales EvangelistStill struggling with how you can get your prospects to respond to your emails? If you really, truly want to grab their attention then you have to make sure you’ve crafted your email to perfection. Know what ticks them off and what prompts them to reply.  In this episode, I’m going to share with you a thing or two on how you can create emails that will get your prospects to respond.

Creating Your Subject Line

  1. Make your subject line personal.
  • Personalize your subject towards them or towards their business.
  • Focus on your Dream 100. This is your first 100 ideal customers that you have to focus on. See what you can find on the net or social media about them and use that to tie it back into your subject line.
  1. Address them by their name.
  • Make sure their name is spelled correctly.
  • Make sure it’s  the name they go by. Try to look on social media and check how they’re called or simply ask the receptionist how they go by.

Writing the Body of Your Email

  1. Make it prospect-centric.

Don’t make it about you. Don’t make your body me-centric. Don’t make it all about the seller that you forget about the buyer. Understand that people love to talk about themselves. Talk about the prospect in your email.

  1. Make sure your subject line ties back to the very first sentence of your email.
  2. One question, one action.

The power of habits go down to our human nature that when somebody asks us a question, we naturally want to answer that question. So if you give them multiple questions to answer, they’re going to shut down. Give them something quick and easy that they can do habitually. Only have one concept you want to get across.

All you want at this point is get them to respond. So a yes or no is what you want. Don’t ask them schedule a time or go to you link. You’re trying to grab their attention and to see if they’re interested.

For example, have a three-sentence paragraph then have a question singled out. Then they can respond with either yes or no. If yes, you can continue the conversation and schedule a time.

Separate those actions. Don’t be lazy and put them all in one email. One question, one action.

  1. Only have one theme for each email.

The theme of your first email is to just grab their attention and find out if they’re interested or not. The second email could be about scheduling appointment. Embed in the email the times you’re available. There are tools you can use like Hubspot or Assistant.to. Or you can just literally write up the times in the email.

  1. Check out sequential tools.

Create these simple sequenced emails using Yesware, Hubspot, Prospect.io or SalesHandy. These can be integrated to your Gmail or email system and set up these sequences for your campaign. For account-based selling concept, you may use Engagio where you can reach out to them on LinkedIn on a certain day.

Episode Resources:

Assistant.to

Yesware

Prospect.io

SalesHandy

Engagio

The Power of Habits by Charles Duhigg

The Ultimate Sales Machine by Chet Holmes

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