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TSE 507: How Can I Make My Promotional Materials More Effective?

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Promotional Material, Donald Kelly, The Sales Evangelist Podcast At TSE, we are currently doing some exciting things around our branding and changing our website as we prepare for cooler things ahead. As I’m going through this process, I figured I’d share a thing or two about marketing materials. Do you really need them? If, yes, how should you use them?

Are marketing materials necessary?

How can you stand out to be different? In order to be successful, do the opposite of what everyone else is doing otherwise you will remain as a commodity. Plain, boring commodity. So your goal is to find out ways to stand out from the crowd and be different.

Strategies for more effective marketing materials:

  1. Showing empathy

Selling is not all about you. It’s not about you, you, you. Create a way to talk about them, them, them. Being empathic is having that power to really get into the shoe of the other person.

  1. The art of giving gifts

Use gifts as an opportunity to build relationship and get information out of potential prospects.

  1. Business cards that clients will like

What can you do to make your business cards stand out? Make it the best card ever even if it can cost more money. Create something that’s going to stand out to your prospects so they can remember you. Print it on the thickest card paper as possible. The thicker it is, the meatier it is. John Ruhlin, in an interview with Pat Flynn, talks about giving a metal business card. How unique is that?

  1. Resume that tells a story

When creating your resume, make sure each bullet point tells a story. Use percentages and numbers to be more specific.

What are some of the things you do with your marketing materials to make them effective? I would love to hear and learn more about them.

Today’s Major Takeaway:

When creating a marketing material, make sure you recognize that the brand is tailored towards your customers. Make sure whatever you provide stands out. Be creative. Be purple. Be different

Episode Resources:

Purple Cow by Seth Godin

Pat Flynn’ Smart Passive Income interview: The Art of Giving Gifts with John Ruhlin

Giftology by John Ruhlin

Say goodbye to long, boring proposals and check out PandaDoc. Create electronic proposals to your prospects. See it in action. To get a quick demonstration and a free trial, go to www.thesalesevangelist.com/panda

What do you like about our podcast? Kindly leave us some rating and/or review on iTunes. This would mean so much to m

Donald Kelly, PandaDoc

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